Growth-Driven Creative Strategist

Together Light Incorporated; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Together Light Inc. is seeking a Creative Strategist to own our paid creative pipeline across Meta, Google, YouTube, TikTok, and future channels.

You will translate customer insights into compelling campaigns, lead the production of high-quality video and static ads, and build a scalable creative operation with playbooks and performance learnings. You will collaborate with designers, video editors, and AI tools to test hypotheses, optimize messaging, and accelerate output while maintaining brand

Qualifications

• 3+ years developing performance marketing creative for digital advertising.
• Proven track record of creating advertising that drives measurable business results.
• Strong copywriting and storytelling skills; ability to identify emotional hooks and compelling messages.
• Experience creating both video and static advertising.
• Experience developing creative briefs and directing production teams or agencies.
• Strong analytical mindset with ability to interpret creative performance data and identify patterns.

Responsibilities

• Own creative strategy and production for paid acquisition across Meta, Google, YouTube, TikTok and future channels.
• Lead production of high-quality video ads and supporting static creative.
• Build a scalable creative library, document performance, and create playbooks by pattern.
• Analyze performance with the Performance Marketing Lead; deliver weekly data-backed insights.
• Review customer research to extract insights about motivations, objections, and desires.
• Improve intake, briefing, production workflows and asset-management standards.

Skills

Performance marketing

Copywriting

Video advertising

Analytics

A/B testing

Project management

Communication skills

Tools

Creatify

Job description

Together Light Inc. is seeking a Creative Strategist to own our paid creative pipeline across Meta, Google, YouTube, TikTok, and future channels.

You will translate customer insights into compelling campaigns, lead the production of high-quality video and static ads, and build a scalable creative operation with playbooks and performance learnings. You will collaborate with designers, video editors, and AI tools to test hypotheses, optimize messaging, and accelerate output while maintaining brand