Creative Strategist (Paid Acquisition)

Together Light Inc; Kentucky; On-site; Confidential; Full time

Job summary

Together Light Inc is seeking a hands-on Creative Lead to own our paid acquisition creative across Meta, Google, YouTube, and TikTok. You will translate customer insights into compelling concepts and drive rapid production.

You will build a library of learnings, document performance, and create playbooks so our team tests smarter and faster. This role blends writing briefs, directing production, and analyzing results to sharpen our competitive edge.

Qualifications

• Translate customer insights into compelling advertising concepts and campaigns
• Develop hooks, messaging, headlines, scripts, offers, and calls-to-action grounded in customer psychology
• Write clear, detailed creative briefs that guide internal designers, external agencies, and AI creative tools
• Ensure every creative asset is built around a clear testing hypothesis and success metrics
• Monitor competitor advertising and identify emerging trends and opportunities

Responsibilities

• Own advertising creative for our paid acquisition machine across Meta, Google, YouTube, TikTok, and future channels
• Own the creative strategy and production that makes campaigns effective; study customers to understand resonant messaging and develop concepts
• Build a system where every piece of creative teaches the organization by analyzing performance and creating playbooks
• Be hands-on in creative development: writing briefs, directing production, analyzing performance, and sharing insights
• Collaborate with the Performance Marketing Lead to align testing priorities and ensure consistency

Skills

Creative strategy

Data analysis

Team collaboration

Video production

Brief writing

Tools

Creatify

Job description

Do You...

1. Combine creativity with analytical thinking enjoying both the art of great advertising and the science of performance optimization?
2. Have experience developing advertising creative for paid channels (Meta, Google, YouTube, TikTok) that consistently outperforms?
3. Think deeply about customer psychology what motivates people, what messages resonate, what emotional triggers drive action?
4. Love organizing and analyzing data to discover patterns what creative elements, messaging themes, and visuals consistently win?
5. Enjoy working with teams (designers, video editors, copywriters, performance marketers) to translate strategy into polished creative assets?
6. Have hands-on experience producing video and static advertising, either yourself or by directing others?
7. Feel energized by moving fast shipping 10+ creative assets per week while maintaining quality and consistency?
8. Believe the best creative comes from customer research, competitor analysis, and performance data not just hunches?

Tasks

What Will You Do?

1. You will own advertising creative for our paid acquisition machine. This means developing, producing, and optimizing the ads that fuel customer acquisition across Meta, Google, YouTube, TikTok, and future channels.
2. Rather than running campaigns (that's the Performance Marketing Lead's role), you'll own the creative strategy and production that makes those campaigns effective. You'll study customers to understand what messaging resonates. You'll develop creative concepts grounded in customer insight. You'll produce a steady pipeline of high-quality creative for testing.
3. Most importantly, you'll build a system where every piece of creative teaches the organization something. You'll analyze performance, identify winners, document learnings, and create playbooks so future creative is smarter than the last.
4. This is a hands-on role. You'll be directly involved in creative development, writing briefs, directing production, analyzing performance, and communicating insights. You'll work closely with the Performance Marketing Lead to understand testing priorities, ensure alignment, and learn what's working.
5. The goal is to build a creative operation that becomes progressively more effective over time - producing stronger ideas faster, learning from every test, and building a lasting competitive advantage through systematic creative intelligence.

Requirements

What You'll Own

Creative Strategy & Briefing

• 1. Translate customer insights into compelling advertising concepts and campaigns
• 2. Develop hooks, messaging, headlines, scripts, offers, and calls-to-action grounded in customer psychology
• 3. Write clear, detailed creative briefs that guide internal designers, external agencies, and AI creative tools
• 4. Ensure every creative asset is built around a clear testing hypothesis and success metrics
• 5. Monitor competitor advertising and identify emerging trends and opportunities

Creative Production & Velocity

• 1. Lead production of approximately 10 new video advertisements per week, plus supporting static creative
• 2. Work with internal designers, external video agencies, and AI creative platforms (Creatify, etc.) to produce polished assets
• 3. Master AI creative tools and scale their use to accelerate production without sacrificing quality
• 4. Maintain 2-3 week ahead production schedule to support paid media testing roadmap
• 5. Quality assurance: review all assets before delivery to ensure brand consistency and brief compliance

Creative Library & Institutional Knowledge

• 1. Build and maintain searchable creative library organized by audience, messaging, hook, offer, visual style, format, and performance
• 2. Document performance data for every launched creative asset; link performance to creative attributes
• 3. Identify and document creative patterns: which hooks work, which messaging resonates, which visual styles fatigue fastest
• 4. Create documented playbooks capturing winning creative patterns (Hook Playbook, Messaging Playbook, Visual Playbook, etc.)
• 5. Ensure every creative test contributes to organizational learning and reduces reliance on intuition

Creative Analytics & Performance Reporting