CREATIVE STRATEGIST

Mott & Bow; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the fashion industry is seeking a creative leader to drive their advertising strategy. This role involves developing engaging video concepts, optimizing campaigns, and collaborating with cross-functional teams in a fully remote environment. Ideal candidates will have a strong background in digital advertising and a passion for storytelling. Join a diverse team focused on growth and innovation.

Benefits

100% remote work environment

25 PTO/holidays per year

50% discount on products

Qualifications

• 4+ years of experience in digital/eCommerce advertising campaigns.
• Advanced proficiency in English.

Responsibilities

• Lead creative direction and communication strategy for direct response advertising.
• Generate innovative video concepts and scripts to engage target audience.
• Collaborate with teams to optimize creative outputs across channels.

Skills

Creative Concepts

Advertising Psychology

Analytical Mindset

Task Prioritization

Job description

What You'll Do

• Lead the creative direction and communication strategy of our brand, focusing on direct response advertising.
• Generate innovative video concepts and scripts that engage our target audience. Maintain a strong understanding of photography and video specifications to effectively collaborate with content creators and professionals.
• Analyze our most successful products to understand customer acquisition strategies and communicate their benefits effectively.
• Collaborate with the customer acquisition and creative teams to optimize creative outputs across various channels.
• Iterate on existing image and video concepts, scaling successful campaigns and discontinuing underperformers.
• Lead strategic planning sessions with copywriters to develop impactful ad copy and scripts aligned with campaign goals.
• Ensure final creative assets tell a compelling story that aligns with our direct response objectives.
• Address and solve creative and storytelling challenges using data-driven insights, working closely with the acquisition team.

You Should Have

• Based in Latin America; candidates outside this region will not be considered.
• 4+ years of experience in digital/eCommerce advertising campaigns.
• A passion for creative concepts, storytelling, and advertising psychology.
• Stay updated with current trends and platform changes.
• Strong planning, organizational, and task prioritization skills within cross-functional teams.
• An analytical mindset with a growth-oriented approach to optimize outcomes.
• Advanced proficiency in English.

What We Offer

• 100% remote work environment.
• Excellent work environment and career growth opportunities.
• Competitive salary paid in US dollars.
• Flexible time off policy: 25 PTO/holidays per year.
• 50% discount on our products.

About Mott & Bow

Mott & Bow was born from the question of providing premium jeans at a reasonable price, using the finest denim and artistic laundry processes. With over 40 years of denim heritage, we value simplicity and craftsmanship.

Our friendly, collaborative, and empowering remote work environment welcomes new ideas and values every team member. Our diverse team from Honduras, Mexico, Argentina, and Colombia fosters a strong sense of camaraderie and growth. Join us for a dynamic, learning-focused journey.