User Acquisition Creative Strategist

Tala; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the FinTech space is seeking a Creative Strategist to drive global customer growth through impactful creatives. The role involves collaborating with cross-functional teams to optimize user acquisition and App Store Optimization goals. Ideal candidates will have a strong background in creative strategy and project management, along with excellent communication skills. Join a diverse, global team committed to financial inclusion and innovation.

Qualifications

• 5+ years of experience in a creative strategy role.
• Proven success in developing creatives that drive performance marketing results.

Responsibilities

• Research and pitch creative concepts.
• Collaborate with User Acquisition Managers on testing schedules.
• Partner with Data Analysts to deliver detailed creative reports.

Skills

Creative Strategy

Project Management

Communication

Tools

Google Analytics

Jira

Excel

Job description

About Tala

Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the Fortune Impact 20 list, CNBC’s Disruptor 50 for five consecutive years, CNBC’s World's Top Fintech Company, Forbes’ Fintech 50 list for eight years, and received the Chief's The New Era of Leadership Award. We are expanding across product offerings, countries, and crypto, and are looking for passionate individuals with an entrepreneurial spirit who align with our mission.

By creating a unique platform that enables lending and other financial services worldwide, people in emerging markets can start and grow small businesses, manage daily needs, and pursue their financial goals confidently. Currently, over nine million people across Kenya, the Philippines, Mexico, and India use Tala products. Our global, remote-first team operates from offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, Philippines; and Bangalore, India.

Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!

We’re seeking an innovative Creative Strategist to develop impactful creatives that drive global customer growth. Your key goals will include scaling performance marketing spend efficiently and shaping Tala’s positioning in the FinTech category. You will collaborate with cross-functional teams to achieve paid user acquisition and App Store Optimization (ASO) goals. This role requires a strong understanding of user acquisition and ASO creative metrics, a passion for working with creatives, and excellent project management skills.

What You’ll do?

• Creative Ideation: Research and pitch creative concepts. Select vendors and work with artists to refine paid media and ASO creative concepts to maximize success.
• Creative Execution: Brief creatives to internal artists and vendors. Ensure timely feedback, revisions, and asset delivery.
• Creative Testing: Collaborate with User Acquisition Managers on testing schedules and campaign structures to optimize creative success.
• Creative Reporting: Partner with Data Analysts to deliver detailed creative reports. Interpret complex creative metrics and share actionable insights with vendors and internal teams.
• Market Intelligence: Analyze market trends, competitor strategies, and consumer insights to identify creative opportunities across paid and organic channels.
• Global Working Culture: Support creative production across multiple countries, requiring an interest in global customer insights.

What You’ll Need

• 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team.
• Proven success in developing creatives that drive performance marketing results.
• Strong understanding of marketing principles, brand strategy, and consumer behavior.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency with creative research tools, project management tools (e.g., Jira), and marketing analytics platforms (e.g., Google Analytics, Adjust, Looker, Excel).

• Preferred Skills & Experience:

• 3+ years of experience working with user acquisition teams.
• 3+ years of experience in graphic and motion design.

Our vision is to build a new financial ecosystem where everyone can participate equally and access the tools needed for financial health. We believe inclusion fosters innovation and are proud to have a diverse global team representing various backgrounds, cultures, and experiences. We hire talented individuals regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability.