Creative Strategist

SupportFinity™; New York (NY); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic Creative Strategist to lead innovative campaigns across various social media platforms. This role involves crafting high-impact creative strategies, optimizing assets for performance, and driving new content initiatives. Join a forward-thinking agency that values employee well-being and fosters a collaborative culture, where your ideas and insights will significantly impact client success. With opportunities for growth and a commitment to excellence, this position is perfect for those passionate about performance marketing and creative strategy.

Qualifications

• 5+ Jahre Erfahrung in kreativen Strategien innerhalb einer digitalen Marketingagentur.
• Expertenwissen in bezahlter sozialer Kreativstrategie und Plattformbest Practices.

Responsibilities

• Entwicklung und Ausführung leistungsorientierter kreativer Strategien für bezahlte soziale Kampagnen.
• Analyse von Leistungsdaten zur Optimierung kreativer Assets und Steigerung der Engagements.

Skills

Kommunikationsfähigkeiten

Präsentationsfähigkeiten

Kreative Strategien

Analytisches Denken

Inhaltserstellung

A/B-Testing

Job description

Want to join an agency where your hard work will be recognized? An agency where you’ll have abundant opportunities to learn and grow while significantly impacting your skillset and your client’s bottom line? If so, hi, we’re Socium Media! We’re a performance marketing agency recently awarded as one of Adweek’s Fastest Growing Agencies in the U.S.

We work with a wide range of clients, including Eberjay, Catbird, and Vince, to name a few. Helping brands grow their business is our forte—several of our performance marketing campaigns have received recognition from Digiday, US Search Awards, and others.

As a remote-first agency, our commitment to employee well-being is the key to our sustainable growth, and we’ve got the chops to show for it. Our company culture has received recognition from Inc. Magazine, Fortune Magazine, Google, and Great Place To Work. We facilitate several in-person team-building events a year, including a team retreat during the fall, ‘Socium University’ courses for knowledge sharing and continuing education, and quarterly business review meetings to offer transparency on the state of the business and discuss anonymous comments or questions.

All that to say—it’s not only fun and fulfilling to work here, but your voice, opinions, and ideas matter, too. Does this resonate with you? Let’s dive into the specifics of this role!

As a Creative Strategist at Socium, you will lead the creative vision for high-spend paid social campaigns, ensuring that creative assets are optimized for performance and strategically developed to maximize results. You’ll go beyond simply repurposing existing client assets—driving the development of net-new content through production initiatives like photo and video shoots, influencer collaborations, and in-house creative solutions. Your expertise in performance creative will shape how we engage with clients, ensuring seamless integration with Socium’s paid social strategies while continuously refining best practices.

Responsibilities:

• Develop and execute performance-driven creative strategies tailored for large-scale paid social campaigns across Meta, TikTok, YouTube, LinkedIn, and emerging platforms.
• Define frameworks for creative testing, analyzing performance data to iterate and refine assets that drive stronger engagement and conversions.
• Ensure creative best practices are consistently applied, staying ahead of platform-specific trends and evolving consumer behaviors.
• Spearhead how creative engagements are structured with clients, ensuring a seamless, high-impact experience that enhances campaign performance.
• Identify opportunities to create net-new content beyond repurposing client-provided assets, including leading creative ideation for video and photo shoots.
• Partner with the Creative Production Lead to develop scalable content production strategies, ensuring clients have a pipeline of fresh, high-performing assets.
• Guide clients on best practices for developing paid social creative, ensuring assets align with their brand while being optimized for performance.
• Build and maintain a system for analyzing and optimizing performance creative, leveraging data to inform creative decisions.
• Monitor ad performance across assigned Performance Creative clients, ensuring alignment with digital marketing trends and creative best practices.
• Explore and integrate advanced analytics tools to gain deeper insights into creative performance and audience engagement.
• Develop and maintain strong client relationships, serving as a trusted advisor on creative strategy and performance.
• Develop creative roadmaps for our clients which will systematically gather learnings on what type of content and messaging performs.
• Lead and mentor Account Managers to communicate performance creative insights in client meetings effectively.
• Work closely with Paid Social leadership to ensure creative strategy is fully integrated into broader media plan.
• Collaborate cross-functionally with internal teams, ensuring a cohesive and strategic approach to performance creative.

Skills & Experience:

• Excellent communication and presentation skills, with the ability to clearly articulate creative insights and recommendations to clients and internal teams.
• 5+ years of experience in a creative strategy, performance creative, or related role within a digital marketing agency.
• Expertise in paid social creative strategy, with a deep understanding of platform-specific best practices and how creative drives performance.
• Experience in content production, influencer outreach, including briefing and managing shoots, directing creators, and working with production partners.
• Strong analytical mindset with experience in A/B testing and optimizing creative assets based on performance data.

At Socium, people are our most important asset. You are not just an employee here. Instead, you are an ally that will play a crucial role in our operation. Your contributions will help drive our success and shape our energetic, close-knit culture.