Senior Consumer Lending Growth & Marketing Leader

Citizens Bank; Westwood (MA); Vor Ort; USD 180.000 - 243.000; Vollzeit

Benefits dieser Stelle

Competitive pay and benefits

Medical, dental and vision coverage

Retirement benefits

Paid time off

Zusammenfassung

Citizens Bank is seeking a seasoned Consumer Product Marketing Strategy Leader to shape growth for Credit Card, Mortgage, Home Equity, and Student Lending. You will partner with lending leadership to translate objectives into customer-centric growth, guide campaigns, and drive acquisition, activation, and balance growth across the lending portfolio.

The role requires collaboration with analytics, product, risk, and marketing teams to optimize customer journeys, achieve measurable outcomes, and

Qualifikationen

• 10+ years of experience in marketing, product marketing, growth strategy, or related disciplines.
• Strong experience in consumer lending, consumer banking, or other financial services businesses.
• Demonstrated success developing strategies that drive acquisition, activation, engagement, retention, balances, funded volume, and profitable growth.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives.
• Strong strategic thinking, analytical, communication, and relationship management skills.
• Expertise in customer-centric marketing, segmentation, lifecycle management, offer strategy, performance measurement, and regulated marketing environments.

Aufgaben

• Partner with Consumer Lending leadership to define growth priorities and marketing strategies across Credit Card, Mortgage, Home Equity, and Student Lending.
• Lead marketing strategy for Credit Card, Mortgage, Home Equity, and Student Lending businesses.
• Develop customer-centric growth plans that drive new account acquisition, application starts and completions, loan and line growth, card usage, responsible borrowing, and relationship deepening.
• Maintain a deep understanding of customer borrowing needs, purchase and lifecycle behaviors, product economics, market dynamics, and competitive offers across the lending portfolio.
• Lead go-to-market strategy for new lending products, offers, partnerships, campaigns, and strategic initiatives.
• Drive segmentation, targeting, positioning, and messaging strategies that support acquisition, activation, utilization, and customer lifecycle growth.
• Ensure coordinated marketing efforts across prospecting, application, onboarding, activation, usage, servicing, retention, and relationship-deepening programs.

Kenntnisse

Marketing strategy

Growth strategy

Cross-functional leadership

Customer insights

Analytical thinking

Ausbildung

Bachelor's Degree in Marketing or equivalent

Jobbeschreibung

Citizens Bank is seeking a seasoned Consumer Product Marketing Strategy Leader to shape growth for Credit Card, Mortgage, Home Equity, and Student Lending. You will partner with lending leadership to translate objectives into customer-centric growth, guide campaigns, and drive acquisition, activation, and balance growth across the lending portfolio.

The role requires collaboration with analytics, product, risk, and marketing teams to optimize customer journeys, achieve measurable outcomes, and