Hybrid Growth Strategist — Consumer Banking

Citizens Bank; Westwood (MA); Hybride; USD 180 000 - 243 000; Plein temps

Résumé du poste

Citizens Bank is seeking a Senior Consumer Product Marketing Strategy Leader to shape growth for Consumer Checking, Deposits, and Wealth Management. You will partner with Banking, Wealth, analytics, product, and marketing to translate objectives into customer-centric growth initiatives that drive household acquisition, deposit growth, and deeper wealth relationships.

This role leads go-to-market, segmentation, messaging, and cross-functional programs across acquisition, onboarding, engagement,

Qualifications

• 10+ years of experience in marketing, product marketing, growth strategy, or related disciplines.
• Strong experience in consumer banking or other financial services businesses.
• Demonstrated success developing strategies that drive acquisition, engagement, retention, and profitable growth.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives.
• Strong strategic thinking, analytical, communication, and relationship management skills.
• Expertise in customer-centric marketing, segmentation, lifecycle management, and performance measurement.

Responsabilités

• Partner with Consumer Banking and Wealth leadership to define growth priorities and marketing strategies.
• Serve as a strategic advisor, providing recommendations informed by customer insights, market trends, performance data, and competitive intelligence.
• Identify opportunities to accelerate customer acquisition, engagement, relationship deepening, and retention.
• Align marketing strategy with business objectives, customer needs, and long-term growth goals.
• Lead marketing strategy for Consumer Checking, Deposits, and Wealth Management businesses.
• Develop customer-centric growth plans that drive new household acquisition, deposit balance growth, wealth engagement, and customer deepening in general.
• Maintain a deep understanding of customer behaviors, business drivers, and market dynamics across the portfolio.
• Partner with business leaders to prioritize investments and maximize growth opportunities.
• Lead go-to-market strategy for new products, offers, and strategic initiatives.
• Drive segmentation, targeting, positioning, and messaging strategies that support business growth.
• Ensure coordinated marketing efforts across acquisition, onboarding, engagement, retention, and relationship-deepening programs.
• Partner across Acquisition, Deepening, Brand, Media, Digital, and Customer Experience teams to deliver integrated customer journeys.
• Establish clear business outcomes, KPIs, and measurement frameworks.
• Partner with Analytics to forecast results, monitor performance, and identify optimization opportunities.
• Build strong partnerships across business and marketing teams, ensuring alignment and accountability.
• Influence decision-making and drive progress across a highly matrixed organization.

Connaissances

Strategic thinking

Analytical skills

Communication

Relationship management

Formation

Bachelor's Degree in Marketing or equivalent

Description du poste

Citizens Bank is seeking a Senior Consumer Product Marketing Strategy Leader to shape growth for Consumer Checking, Deposits, and Wealth Management. You will partner with Banking, Wealth, analytics, product, and marketing to translate objectives into customer-centric growth initiatives that drive household acquisition, deposit growth, and deeper wealth relationships.

This role leads go-to-market, segmentation, messaging, and cross-functional programs across acquisition, onboarding, engagement,