creative producer for DanceBit
Gismart
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Benefits offered by this job
Job summary
Gismart ищет креативного продюсера для продвижения мобильного приложения Dancebit в Health & Wellness, Utilities и Music. Ваша задача — разрабатывать стратегии и концепции, сотрудничать с продуктовой и UA командам, оптимизировать креативы и анализировать рынок.
Опыт в перфоманс-маркетинге обязателен, владение AI-пространством будет плюсом. Гибкий график, 100% coworking, частичное покрытие медицинской страховки и обучение — часть пакета.
Qualifications
- Опыт креативного продюсирования в перфоманс-маркетинге от 6 мес.
Responsibilities
- Разрабатывать креативные стратегии и концепции для продвижения мобильного приложения.
- Сотрудничать с Product и UA-командами для выявления ключевых функций и преимуществ приложения, тестировать подходы для повышения эффективности.
- Оптимизировать креативы на основе аналитических данных и отзывов пользователей.
- Проводить исследование конкурентов и анализ лучших практик рынка.
- Создавать объявления для META, Google и других сетей.
- Проводить командные брейнштормы.
- Писать UGC брифы, оценивать результаты и корректировать контент для повышения эффективности.
- Сотрудничать с дизайнерами и иллюстраторами для быстрой апробации идей
Skills
Tools
Job description
Gismart develops mobile apps across the Health & Wellness, Utilities, and Music markets. Its Dancebit app turns exercise into dance workouts, with instructors guiding users through choreographies designed to help them burn calories, improve coordination, and build strength. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
- Develop creative strategies and concepts to promote the mobile application
- Collaborate with Product and UA teams to identify the application’s key features and advantages, and test different approaches to improve performance
- Optimize creatives using analytical data and user feedback
- Research competitors and analyze market best practices
- Create advertisements for META, Google, and other networks
- Organize team brainstorming sessions
- Write UGC briefs, evaluate results, and revise content to improve performance
- Collaborate with designers and illustrators to test ideas quickly
- At least 6 months of experience as a creative producer in performance marketing, preferably in healthy lifestyle, nutrition, or fitness
- Use a data-driven approach to decision-making
- Understand the target audience and its needs
- Be able to create and implement engaging, informative, and effective creative strategies and content that attract users
- Have experience with creative analytics and optimization
- Have strong communication and organizational skills
- Work independently and be willing to improve processes
- Be flexible and adaptable to rapid change
- English at B2 (upper-intermediate) level or higher
- Будет плюсом: experience with AI and integrating it into workflows, extensive experience with one of these platforms in order of priority: Google, Applovin, TikTok, Snapchat, Pinterest
- Flexible working schedule
- 100% Coworking space
- compensation in Ukraine except Kyiv; 50% compensation worldwide
- Free lunches for employees working from company hubs
- Public holidays follow the Ukrainian or Polish holiday calendars; employees in other locations receive 12 public holidays per year
- 100% Sick leave compensation
- Partial coverage of medical insurance, sports activities, and therapy costs
- Equipment provided or maintenance costs covered for personal equipment
- 70% Coverage of professional development courses and 100% coverage of corporate English courses
- 18 Working days of paid vacation and 3 personal days per year, with an extra vacation day for each year at Gismart
- Corporate events and team-building activities across Gismart hubs
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