creative producer for D2C subscription products

Ruby Labs Ltd; United States; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Безлимитный оплачиваемый отпуск

Государственные праздники оплачиваются

MacBook предоставляется

Job summary

Ruby Labs ищет руководителя по креативной стратегии, которому предстоит разрабатывать концепции рекламы и устанавливать стандарты работы команды креатива. Вы определяете углы, хуки и форматы, а также управляете библиотекой проверенных идей и анализом рынка.

Вам нужно уметь масштабировать успешные креативы на платформах Meta, Google, Microsoft, Snapchat, TikTok и Applovin, а также внедрять процессы ускорения производства креатива и руководить командой продюсеров и дизайнеров.

Qualifications

• 6+ лет в перформанс-маркетинге, создавая креатив для D2C-приложений или SaaS
• Успешный опыт масштабирования кампаний с контролем CPA и ROI
• Опыт создания концептов и креативов, не только управления командой
• Опыт руководства креативной командой: продюсеры и дизайнеры
• Глубокие знания платформ Meta, Google, Microsoft, Snapchat, TikTok и Applovin, включая соблюдение политик
• Умение читать данные по креативам и строить тестовые фреймфорки
• Опыт внедрения процессов и AI‑помощников, ускоряющих производство креатива
• Системный подход и ответственность за результаты

Responsibilities

• Own the creative strategy, defining angles, hooks and formats
• Decide weekly which concepts to scale, iterate or stop
• Maintain library of proven angles and conduct market research
• Own creative KPIs: hook rate, hold rate, CTR, CVR, CPA, ROI
• Translate performance data into testable hypotheses and retire underperforming angles
• Support User Acquisition with high‑performing creatives across Meta, Google, Microsoft, Snapchat, TikTok, Applovin and more
• Deliver structured creative performance reviews to CMO and UA Lead
• Ensure every ad meets quality standards before launch
• Track ad network policies and keep accounts healthy
• Lead policy changes and keep compliance guidelines current
• Lead and develop producers and the design team
• Implement processes to speed up production (briefs, templates, workflows, automation)
• Set output, quality and testing velocity standards with data-backed feedback
• Lead hiring, onboarding and performance management for the ad creative unit

Skills

Performance marketing

Ad creative development

D2C apps experience

SaaS subscription products

Tools

Meta Ads Platforms

Google Ads

Microsoft Ads

Snapchat Ads

TikTok Ads

Applovin

Job description

Описание:

Ruby Labs creates and operates consumer products across the health, education, and entertainment industries. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Own the creative strategy, defining the angles, hooks, and formats to produce Create ad concepts and set the standard for the team’s work
• Decide weekly which concepts to scale, iterate on, or stop producing based on data
• Maintain a documented library of proven angles and conduct systematic competitor and market research
• Own creative-level KPIs, including hook rate, hold rate, CTR, CVR, CPA, and ROI
• Turn performance data into testable hypotheses and quickly retire underperforming angles
• Support User Acquisition with high-performing creatives across Meta, Google, Microsoft, Snapchat, TikTok, Applovin, and new networks
• Deliver structured creative performance reviews to the CMO and User Acquisition Lead
• Own quality control and ensure every ad meets the defined quality standard before launch
• Ensure creatives comply with each ad network’s policies and keep ad accounts healthy
• Track policy changes and keep compliance guidelines and pre-launch checklists current
• Lead and develop producers across levels and direct the design team through its lead designer
• Implement processes and systems that speed up creative production, including briefs, templates, workflows, and automation
• Set output, quality, and testing-velocity standards and provide specific, reference-backed feedback
• Lead hiring, onboarding, and performance management for the ad creative unit

Требования:

• 6+ Years in performance marketing, producing ad creative for D2C app or SaaS subscription products
• Proven track record of high-spend winning ads that held CPA and ROI targets as spend scaled
• Hands-on experience creating ad concepts and creatives, not only managing others
• Experience directly leading and developing a cross-functional creative team, including producers and designers
• Hands-on knowledge of Meta, Google, Microsoft, Snapchat, TikTok, and Applovin, including ad policy compliance and keeping accounts healthy
• Ability to independently read creative-level data and build structured testing frameworks
• Experience implementing processes, systems, and AI-enabled workflows that measurably increased creative production speed
• A systematic approach focused on repeatable processes rather than one-time wins
• Accountability for performance outcomes, decisiveness with data, and willingness to stop concepts, including one’s own
• A high quality bar and refusal to let weak or non-compliant work go live
• Strong management instincts, including setting clear direction, developing people, and holding them accountable
• Ability to treat User Acquisition as a working partner and communicate clearly and directly in a remote environment

Условия:

• Compensation combines a fixed salary with bonuses when targets are met; performance is directly and significantly rewarded
• Applicants may be located in any country, within approximately ± 4 hours of CET
• Unlimited paid time off
• Paid national holidays
• Company-provided MacBook for employees who need one
• Flexible Independent Contractor Agreement
• The interview process includes a 40-minute recruiter screening, a 90-minute technical interview, and a 60-minute final interview