Creative Marketing Lead

Gismart; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Coworking compensation

Free office lunches

Flexible public holidays policy

100% sick leave compensation

Mental and physical health support

Personal equipment policy

Learning & development support

Generous time-off policy

Corporate events

Job summary

Gismart is seeking a seasoned marketer to lead creative strategies across digital campaigns, guiding a team of marketers, designers, and video editors to deliver high-quality content. The role focuses on data-driven decision-making and optimizing the creative production process to maximize performance.

The ideal candidate will drive cross-functional collaboration with user acquisition, analytics, and product marketing, while maintaining adaptability and strong communication across remote teams.

Qualifications

• 3+ years experience in creative production, advertising or related field.
• Experience in creative production, including video, graphic design, copywriting, and digital advertising.
• Data-driven decision-making using analytics for marketing direction.
• Proven ability to manage multiple creative projects and meet deadlines.
• Familiarity with digital marketing platforms (e.g., Google Ads, Facebook Ads).
• Strong leadership to guide a marketing/creative team.
• Excellent communication with stakeholders and cross-functional teams.
• Creative problem-solving to address challenges.
• Adaptability to shifting priorities and schedules.
• English at Upper-Intermediate level or higher (written and spoken).

Responsibilities

• <b>Developing creative marketing strategies.</b> Develop and execute data-driven strategies for digital campaigns aligning with performance goals.
• <b>Team management</b>. Lead marketers, designers, and video editors to ensure timely, high-quality output.
• <b>Production process optimization.</b> Improve efficiency and quality in the creative production pipeline.
• <b>Performance optimization</b>. Analyze and optimize creative materials using data.
• <b>Cross-functional collaboration.</b> Align materials with marketing and business objectives across teams.

Skills

Creative production

Advertising

Data-driven decisions

Project management

Digital marketing

Leadership

Communication

Creative problem-solving

Adaptability

English (upper-intermediate)

Tools

Google Ads

Facebook Ads

Job description

About us:

Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 300 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:

Become a stepping stone on our customers’ journeys of self-improvement.

Our values:

• Deliver what matters
• Respect and support others
• Initiate and own
• Voiceopenly
• Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact.

For more information on Gismart, visit gismart.com.

About project

Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home.

Requirements:

• At least 3+ years of experience in creative production, advertising, or a related field
• Creative production expertise. Strong knowledge of creative production, including video, graphic design, copywriting, and digital advertising
• Data-driven decision-making. Ability to use data and analytics to make informed decisions about creative direction and messaging
• Project management. Experience in managing multiple creative projects simultaneously, with the ability to prioritize tasks, meet deadlines
• Familiarity with digital marketing. Understanding of digital marketing platforms such as Google Ads, Facebook Ads, and other social media platforms
• Leadership. Strong leadership skills, with the ability to lead and inspire a team to achieve goals and excel in their roles
• Communication. Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams
• Creative problem-solving. Ability to think creatively and come up with innovative solutions to challenges and obstacles
• Adaptability. Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary
• English at the Upper-Intermediate level and higher, both written and spoken

Responsibilities:

• Developing creative marketing strategies. Develop and execute innovative, data-driven creative strategies for digital advertising campaigns, ensuring alignment with performance goals
• Team management. Manage and lead a team of marketers, designers, and video editors to ensure that all projects are completed on time and to a high standard of quality
• Production process optimization. Streamline the creative production process, identifying areas for improvement and implementing changes to increase efficiency and quality
• Performance optimization. Continuously analyze and optimize the performance of creative materials, using data and analytics to make informed decisions about creative direction and messaging
• Cross-functional collaboration. Collaborate with other teams, including user acquisition, analytics, and product marketing, to ensure that creative materials are aligned with overall marketing and business objectives

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs
• Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace
• Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs