Creative Director, Brand & Campaigns

The University of Toledo; Ottawa Hills (OH); On-site; USD 74,000 - 84,000; Full time

Job summary

The University of Toledo is seeking a Creative Director within University Marketing to shape and elevate its brand across all channels. This leader guides a multidisciplinary team, translating strategy into memorable campaigns for university and health system audiences.

You will oversee print, digital, web, video, and social initiatives, ensuring brand consistency and measurable results while partnering with stakeholders across academic, clinical, and community audiences.

Qualifications

• Bachelor's degree in graphic design, visual communications, fine arts, or a related field.
• Seven years of progressively responsible experience in creative direction, brand leadership, or integrated marketing, including leading multidisciplinary creative teams.
• Experience developing and executing integrated creative campaigns across print, digital, web, social media, video, and emerging platforms.
• Experience building, mentoring, and leading high-performing creative teams while managing multiple priorities in a fast-paced environment.
• Higher education, healthcare, or other complex, mission-driven organizational experience preferred.
• Strong, conceptual portfolio demonstrating big idea thinking across print, digital, social and integrated campaigns.
• Experience working in a fast-paced, in-house agency environment.

Responsibilities

• Lead and mentor a multidisciplinary creative team to deliver integrated campaigns.
• Oversee creative development from concept through execution across print, digital, web, social, photography, video, and emerging platforms.
• Translate strategy into memorable brand experiences that differentiate the University and UToledo Health.
• Ensure brand consistency and integrated visual identity across all channels to strengthen engagement.

Skills

Brand leadership

Creative direction

Team leadership

Campaign development

Project management

Education

Bachelor's degree in graphic design/visual communications/fine arts

Job description

The University of Toledo is seeking a Creative Director within University Marketing to shape and elevate its brand across all channels. This leader guides a multidisciplinary team, translating strategy into memorable campaigns for university and health system audiences.

You will oversee print, digital, web, video, and social initiatives, ensuring brand consistency and measurable results while partnering with stakeholders across academic, clinical, and community audiences.