Creative Marketing Data Analyst

Citi; Jacksonville (TX); On-site; USD 115,000 - 172,000; Full time

Job summary

Citi’s US in-house creative agency in Schaumburg, IL seeks a data analyst to review performance data and market trends to inform creatives.

You will consolidate complex data, present findings to senior leaders, and help designers and copywriters apply insights to creative development. The role requires 8–10 years of experience and strong Excel/Tableau skills with data-driven storytelling.

Qualifications

• Bachelor’s degree in Business, Marketing, Mass Communication/Advertising, or related field. Experience in financial services is a plus.
• 8-10 years of related work experience (digital agency environment preferred), exceptional reporting and presentation skills
• Excellent written and verbal communication skills
• Expert in MS Office applications, especially Excel, Word and PowerPoint
• Experience using Tableau software. Knowledge in SQL, Python and/or R is a plus.
• Must have a strong ability to report data and metrics comprehensively, leveraging analytical apps and dashboards for clear visualization and insights
• Adept at gleaning customer insights from creative performance data to inform strategy
• Tech savvy; able to quickly adapt to new technology and assist team members in troubleshooting issues

Responsibilities

• Monitor and forecast trends to integrate into marketing creatives
• Work closely with internal clients to collect performance results on in-house agency produced deliverables and report on the findings
• Collect competitor work samples, identify key takeaways, and share with the team
• Develop and implement a system for gathering and analyzing data, establishing baselines
• Uncover customer insights through performance result analysis to advise copy and design and strengthen engagement
• Lead lunch and learns with the in-house team and with marketing partners on marketing best practices
• Present key learnings in a concisely and comprehensively to a senior-level audience
• Think strategically to understand business needs and recommend ways of executing them through creative deliverables
• Distill information from multiple sources and synthesize it into one central, compelling story
• Work with internal clients to understand the strategy behind the key message
• Effectively manage time to track multiple active campaigns, delivering high quality work

Skills

Excel proficiency

Tableau

SQL/Python/R knowledge

MS Office

Strong communication

Presentation skills

Analytical thinking

Education

Bachelor’s degree in Business/Marketing/Mass Comm/Advertising

Master’s degree preferred

Tools

Tableau software

SQL

Python

R

MS Office (Excel/Word/PowerPoint)

Job description

Citi’s US in-house creative agency in Schaumburg, IL seeks a data analyst to review performance data and market trends to inform creatives.

You will consolidate complex data, present findings to senior leaders, and help designers and copywriters apply insights to creative development. The role requires 8–10 years of experience and strong Excel/Tableau skills with data-driven storytelling.