Creative Lead, Integrated Campaigns

Salesforce, Inc.; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a hands-on Creative Lead, Integrated Campaigns Creative, to mentor a multidisciplinary team of designers and copywriters. You’ll translate Missionforce business priorities into compelling cross-channel experiences, partnering with Product Marketing and Marketing to shape campaigns that resonate with government and public sector audiences.

In Seattle, you’ll lead a talented team, review concepts, provide actionable feedback, and collaborate with agency partners to deliver

Qualifications

• BA/BFA or equivalent professional experience.
• 8+ years in copywriting, creative development, or art direction.
• 4+ years leading creative talent.
• Strong portfolio across integrated campaigns.
• Hands-on copywriting with narrative development.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner closely with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
• Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
• Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
• Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
• Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
• Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest‑impact work.
• Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
• Present creative concepts and recommendations clearly to Creative leadership and cross‑functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

Skills

Copywriting

Creative direction

Art direction

Storytelling

Brand development

Education

BA/BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing

Job description

Salesforce is seeking a hands-on Creative Lead, Integrated Campaigns Creative, to mentor a multidisciplinary team of designers and copywriters. You’ll translate Missionforce business priorities into compelling cross-channel experiences, partnering with Product Marketing and Marketing to shape campaigns that resonate with government and public sector audiences.

In Seattle, you’ll lead a talented team, review concepts, provide actionable feedback, and collaborate with agency partners to deliver