Senior Creative Strategy Leader

100 Salesforce, Inc.; Illinois; On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution within the Global Brand & Creative team. You will lead end-to-end creative strategy across advertising, sports partnerships, internal campaigns, and major events, translating insights into compelling briefs for creative teams.

Reporting to the Director, Creative Strategy, you will validate concepts, measure ROI, and influence stakeholders across geographies to drive brand

Qualifications

• 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
• Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
• A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
• Strong creative instincts rooted in audience understanding and competitive differentiation.
• Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders.
• Strong qualitative and quantitative research skills, with a proven track record of gathering data and synthesizing findings into clear narratives.
• Experience designing and leading creative validation and message testing.
• Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units.

Responsibilities

• Own the end-to-end creative lifecycle: generate insights, inform strategy, ensure on-brief work, and lead validation testing.
• Stay on the pulse: gather insights on audience perception and needs to understand market thoughts.
• Differentiate the brand by monitoring the competitive landscape and establishing a distinct brand voice.
• Develop creative strategy: translate data into audience insights for briefs across advertising, partnerships, internal campaigns, and events.
• Lead creative testing: guide pre-market and in-market testing with vendors and internal teams to validate concepts and ROI.
• Partner across teams: collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure strategic alignment.
• Brand advocacy: be a brand advocate within Marketing and Salesforce's global organization.

Skills

Creative strategy

Brand planning

Creative insights

Audience perception

Executive stakeholder influence

Data storytelling

Education

BA/BS

MBA

Job description

Salesforce is seeking a Creative Strategist to bridge data-driven market understanding with world-class creative execution within the Global Brand & Creative team. You will lead end-to-end creative strategy across advertising, sports partnerships, internal campaigns, and major events, translating insights into compelling briefs for creative teams.

Reporting to the Director, Creative Strategy, you will validate concepts, measure ROI, and influence stakeholders across geographies to drive brand