Senior Creative Strategist: Data-Driven Brand Strategy

100 Salesforce, Inc.; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Benefits offered by this job

Time off programs

Medical

Dental

Vision

Mental health support

Paid parental leave

401(k)

an employee stock purchasing program

Job summary

Salesforce is seeking a Creative Strategist to bridge data-driven market understanding and world-class creative execution. You will lead the end-to-end creative strategy lifecycle across advertising, partnerships, internal campaigns, and events, serving as the connector of insights to guide creative work.

You will translate insights into strategic briefs, oversee testing and validation, and partner with Brand Strategy, Brand Management, and Campaign Creative to ensure campaigns are strategically

Qualifications

• 8+ years in creative strategy, brand planning, or insights roles.
• 3+ years in B2B tech or large-scale brands.
• Strong portfolio of briefs and strategies with measurable impact.
• Excellent written and presentation skills to influence executives.

Responsibilities

• Own the end-to-end creative lifecycle and ensure on-brief work.
• Spearhead insights gathering to understand audience needs.
• Differentiate the brand through competitive landscape awareness.
• Develop creative strategy translating data into actionable audience insights.
• Lead testing and validation with vendors and internal teams to prove ROI.
• Partner with Brand Strategy, Brand Management, and Campaign Creative for sound, compelling campaigns.
• Advocate for the brand across Marketing and Salesforce’s global organization.

Skills

End-to-end Creative Strategy

Brand Planning

Insights & Research

Cross-functional Leadership

Education

Bachelor's degree (BA/BS) in Marketing/Business

MBA a plus

Job description

Salesforce is seeking a Creative Strategist to bridge data-driven market understanding and world-class creative execution. You will lead the end-to-end creative strategy lifecycle across advertising, partnerships, internal campaigns, and events, serving as the connector of insights to guide creative work.

You will translate insights into strategic briefs, oversee testing and validation, and partner with Brand Strategy, Brand Management, and Campaign Creative to ensure campaigns are strategically