Creative Director, Observability & AI Brand

New Relic; Atlanta (MO); Hybrid; USD 162,000 - 202,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Parental leave

401(k) plan and match

Flex time-off

11 paid holidays

Volunteer time-off

Job summary

New Relic is seeking a Creative Director to own the visual and conceptual identity across brand touchpoints—campaigns, digital experiences, and AI product launches. You will lead a multidisciplinary team of designers, copywriters, and multimedia creators, partnering with Product Marketing, Growth Marketing, and Executive Leadership to push bold, accessible visuals for complex technology.

You will guide multi-channel campaigns, collaborate across product and corporate communications, and

Qualifications

• 12+ years of creative experience in a leadership or managerial role, ideally in SaaS or B2B tech.
• A world-class portfolio demonstrating typography, digital/print design, and integrated campaigns.
• Curiosity about developer culture, AI, and observability with strong visuals.
• Ability to deliver bold ideas within enterprise branding constraints and scale production.
• Strong project management with Figma, Adobe CC, and Asana proficiency.
• Excellent presentation skills and stakeholder management at executive level.

Responsibilities

• Shape the Brand Vision: oversee New Relic’s global visual identity and guidelines.
• Lead & Mentor: manage a multi-disciplinary creative team and foster collaboration.
• Shape Campaign Creative Strategy: develop direction for multi-channel initiatives.
• Collaborate as One Team: work with Product, Demand Gen, and communications to translate tech into assets.
• Executive Presence & Team Advocacy: balance hands-on mentoring with senior stakeholder alignment.
• Balance Art, Analytics & AI: blend intuition with data/AI to optimize performance and scale production.
• Manage External Partners: direct agencies, production houses, and freelancers.

Skills

Creative leadership

Brand strategy

Team management

Cross-functional collaboration

Storytelling

Tools

Figma

Adobe Creative Cloud

Asana

Job description

New Relic is seeking a Creative Director to own the visual and conceptual identity across brand touchpoints—campaigns, digital experiences, and AI product launches. You will lead a multidisciplinary team of designers, copywriters, and multimedia creators, partnering with Product Marketing, Growth Marketing, and Executive Leadership to push bold, accessible visuals for complex technology.

You will guide multi-channel campaigns, collaborate across product and corporate communications, and