Creative Director — Visual Brand & AI‑Driven Campaigns

New Relic; Atlanta (GA); Hybrid; USD 162,000 - 202,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Parental leave

Mental health benefits

401(k) with match

Flexible time off

11 holidays

Volunteer time-off

Job summary

New Relic is seeking a Creative Director to lead the visual and conceptual identity across brand touchpoints, from enterprise campaigns to product launches and executive briefs.

You will mentor a multidisciplinary design team and partner with Product Marketing, Growth Marketing, and leadership to push the boundaries of B2B tech branding, making observability visually compelling and technically innovative.

Qualifications

• 12+ years of creative experience with 5+ years in leadership or managerial role.
• Portfolio demonstrating typography, digital/print design, storytelling, video production, campaigns.
• Curiosity about developer culture, AI, observability; translate tech into visuals.
• Deliver creative within enterprise B2B marketing while remaining collaborative.
• Strong project management; experience with Figma, Adobe CC, Asana.
• Excellent presentation skills; advocate design excellence to executives.

Responsibilities

• Shape the Brand Vision: oversee global visual identity, voice, and guidelines across mediums.
• Lead & Mentor: manage a multidisciplinary team of creatives; foster collaboration.
• Shape Campaign Creative Strategy: develop end-to-end creative directions for multi-channel initiatives.
• Collaborate as One Team: partner with Product, Demand Gen, and communications to translate technical product capabilities into assets.
• Executive Presence & Team Advocacy: mentor creatives and pitch vision to CXOs; build consensus.
• Balance Art, Analytics & AI: combine intuition with data-driven insights; use AI to scale production.
• Manage External Partners: direct agencies, production houses, and freelance talent.

Skills

Brand leadership

Creative direction

Brand strategy

Team leadership

Campaign ideation

Observability background

Tools

Figma

Adobe Creative Cloud

Asana

Job description

New Relic is seeking a Creative Director to lead the visual and conceptual identity across brand touchpoints, from enterprise campaigns to product launches and executive briefs.

You will mentor a multidisciplinary design team and partner with Product Marketing, Growth Marketing, and leadership to push the boundaries of B2B tech branding, making observability visually compelling and technically innovative.