Creative Director, Visual Design

New Relic; Atlanta (MO); Hybrid; USD 162,000 - 202,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Parental leave

401(k) plan and match

Flex time-off

11 paid holidays

Volunteer time-off

Job summary

New Relic is seeking a Creative Director to own the visual and conceptual identity across brand touchpoints—campaigns, digital experiences, and AI product launches. You will lead a multidisciplinary team of designers, copywriters, and multimedia creators, partnering with Product Marketing, Growth Marketing, and Executive Leadership to push bold, accessible visuals for complex technology.

You will guide multi-channel campaigns, collaborate across product and corporate communications, and

Qualifications

• 12+ years of creative experience in a leadership or managerial role, ideally in SaaS or B2B tech.
• A world-class portfolio demonstrating typography, digital/print design, and integrated campaigns.
• Curiosity about developer culture, AI, and observability with strong visuals.
• Ability to deliver bold ideas within enterprise branding constraints and scale production.
• Strong project management with Figma, Adobe CC, and Asana proficiency.
• Excellent presentation skills and stakeholder management at executive level.

Responsibilities

• Shape the Brand Vision: oversee New Relic’s global visual identity and guidelines.
• Lead & Mentor: manage a multi-disciplinary creative team and foster collaboration.
• Shape Campaign Creative Strategy: develop direction for multi-channel initiatives.
• Collaborate as One Team: work with Product, Demand Gen, and communications to translate tech into assets.
• Executive Presence & Team Advocacy: balance hands-on mentoring with senior stakeholder alignment.
• Balance Art, Analytics & AI: blend intuition with data/AI to optimize performance and scale production.
• Manage External Partners: direct agencies, production houses, and freelancers.

Skills

Creative leadership

Brand strategy

Team management

Cross-functional collaboration

Storytelling

Tools

Figma

Adobe Creative Cloud

Asana

Job description

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

The Opportunity

As the Creative Director, you will lead the visual and conceptual identity of New Relic across all brand touchpoints—from global enterprise marketing campaigns, digital experiences, and AI product launches to our signature corporate events and executive briefs.

You will manage and mentor a talented internal team of designers, copywriters, and multimedia creators, while partnering closely with Product Marketing, Growth Marketing, and Executive Leadership. Your mission is to push the boundaries of B2B tech branding, making the concept of "observability" as visually compelling as it is technically revolutionary.

What You’ll Do

• Shape the Brand Vision: Oversee, evolve, and enforce New Relic’s global visual identity, voice, and brand guidelines across all digital, print, and experiential mediums.
• Lead & Mentor: Manage a multi-disciplinary team of creatives, fostering a highly collaborative environment that encourages experimentation, technical curiosity, and excellence.
• Shape Campaign Creative Strategy: Concept and mock up end-to-end creative directions that support multi-channel initiatives, including major product launches, global events, paid media, and digital experiences.
• Collaborate as One Team: Partner cross-functionally with Product, Demand Gen, and corporate communications to translate deeply technical product capabilities into clear, high-conversion creative assets.
• Executive Presence & Team Advocacy: Balance hands-on creative mentorship with high-level stakeholder management. Easily pivot from brainstorming in the weeds with designers to pitching creative vision to CXOs, while skillfully managing up and building consensus across a matrixed organization.
• Balance Art, Analytics & AI: Blend creative intuition with data-driven insights and AI tools to optimize marketing performance. Use user metrics to iteratively improve creative assets, while proactively leveraging AI to scale enterprise production, automate workflows, and improve funnel velocity.
• Manage External Partners: Source and direct external agencies, production houses, and freelance talent when scaling production for major initiatives.

We Are Looking For

• Experience: 12+ years of creative experience with 5+ years in a leadership or managerial role, ideally within a high-growth SaaS, developer-tooling, or deeply technical B2B enterprise company.
• Portfolio Excellence: A diverse, world‑class portfolio demonstrating a strong grasp of typography, digital and print design, corporate storytelling, video production, and integrated marketing campaigns.
• The Challenger Mindset: An innate curiosity about developer culture, AI, and observability infrastructure, with the ability to turn complex tech concepts into accessible, engaging visuals.
• Innovation within Enterprise Framework: Deliver highly creative solutions within the structural bounds of B2B marketing. We need a "blank page" creator who brings bold ideas to the table, but is also a low‑ego collaborator who can quickly pivot, take constructive feedback, and scale high‑volume production without letting creative pride get in the way.
• Operational Savvy: Strong project management instincts, with experience structuring creative workflows using tools like Figma, Adobe Creative Cloud, and Asana.
• Communication Skills: Exceptional presentation skills; able to pitch bold creative directions clearly to executive leadership and advocate for design excellence across the organization.

Please note that visa sponsorship is not available for this position.

The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job‑related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time‑off, 11 paid holidays, volunteer time‑off, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range

$162,000—$202,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to [e-mail].

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office‑based, fully remote, or hybrid.

Our hiring process

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third‑party agency or company that does not have a signed agreement with New Relic.

New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.

Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy