Creative Director, Brand Marketing

Waystar; Atlanta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Creative Director for Brand Marketing to shape and execute its brand vision. This pivotal role involves leading a talented team and developing innovative strategies that enhance brand perception and client engagement. The ideal candidate will possess a strong blend of strategic thinking and hands-on creativity, ensuring alignment with marketing goals while fostering a culture of collaboration. Join a dynamic environment where your leadership will drive impactful results and contribute to the growth of a company dedicated to simplifying healthcare payments and improving financial workflows for providers.

Benefits

Competitive total rewards

Customizable benefits package

Generous paid time off

Paid parental leave

Education assistance opportunities

Free mental health programs

401(K) program with company match

Pet insurance

Employee resource groups

Qualifications

• 10+ years in creative leadership roles with a proven track record in brand marketing.
• Strong ability to balance strategic thinking with hands-on creative execution.

Responsibilities

• Shape and advance Waystar’s brand strategy aligned with business objectives.
• Build and mentor a high-performing team of designers.

Skills

Strategic Thinking

Creative Leadership

Visual Storytelling

Project Management

Communication Skills

Education

Bachelor’s degree in graphic design

Bachelor’s degree in marketing

Bachelor’s degree in communications

Tools

Adobe Creative Suite

Job description

ABOUT THIS POSITION

The Creative Director, Brand Marketing, will play an integral role in shaping and executing Waystar’s brand vision. Reporting to the SVP, Brand Marketing, this leader will oversee the development and execution of creative strategies that enhance brand perception, amplify awareness, and elevate client and team member engagement. This person will lead a talented team of designers, providing strategic direction and fostering an environment of creativity and collaboration.

The ideal candidate will be a strategic thinker and hands-on leader, ready to guide Waystar’s creative direction while diving into the details to deliver impactful results.

WHAT YOU'LL DO

Brand Strategy & Leadership

• Shape and advance Waystar’s brand strategy, ensuring alignment with business objectives and marketing goals.
• Develop scalable creative frameworks and campaigns that elevate Waystar’s presence across all markets.
• Serve as a steward of Waystar’s brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints.

Team Leadership

• Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth.
• Provide clear direction, constructive feedback, and support to ensure excellence in creative output.

Collaboration & Cross-Functional Alignment

• Partner with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions.
• Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar’s brand vision.

WHAT YOU'LL NEED

• Bachelor’s degree in graphic design, marketing, communications, or a related field.
• 10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management.
• Strong ability to balance strategic thinking with hands-on creative execution.
• Expertise in visual storytelling, branding, and campaign development.
• Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies.
• Exceptional leadership, project management, and communication skills.

BONUS POINTS

• Visionary thinker who thrives in a fast-paced environment.
• Collaborative leader who can build relationships across teams and functions.
• Detail-oriented with a passion for delivering exceptional creative work.

ABOUT WAYSTAR

Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities.

Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable).
• Customizable benefits package (3 medical plans with Health Saving Account company match).
• Generous paid time off starting at 3 weeks + 13 paid holidays including 2 personal floating holidays.
• Paid parental leave (including maternity + paternity leave).
• Education assistance opportunities and free LinkedIn Learning access.
• Free mental health and family planning programs, including adoption assistance and fertility support.
• 401(K) program with company match.
• Pet insurance.
• Employee resource groups.

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.