Creative Director, Brand Marketing

Waystar, Inc; Atlanta (GA); Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative firm is seeking a Creative Director for Brand Marketing to shape and execute a compelling brand vision. This pivotal role involves leading a talented team and developing creative strategies that enhance brand perception and engagement. The ideal candidate will possess a strong blend of strategic thinking and hands-on creativity, guiding high-profile campaigns across various platforms. Join a dynamic environment where your contributions will significantly impact the brand's presence in the market, fostering a culture of collaboration and excellence.

Benefits

Competitive total rewards

Customizable benefits package

Generous paid time off

Paid parental leave

Education assistance opportunities

Free mental health programs

401(K) program with company match

Pet insurance

Employee resource groups

Qualifications

• 10+ years in creative leadership roles with a focus on brand marketing.
• Strong ability to balance strategic thinking with hands-on execution.

Responsibilities

• Shape and advance brand strategy to align with business objectives.
• Lead high-profile campaigns and oversee design production.

Skills

Creative Leadership

Brand Strategy

Visual Storytelling

Project Management

Communication Skills

Education

Bachelor’s degree in graphic design, marketing, or communications

Tools

Adobe Creative Suite

Job description

Creative Director, Brand Marketing

Creative Director, Brand Marketing

Apply: remote type: Marketing locations: Atlanta, GA; Lehi, UT; time type: Full time; posted on: Posted 6 Days Ago; job requisition id: R2464

ABOUT THIS POSITION

The Creative Director, Brand Marketing, will play an integral role in shaping and executing Waystar’s brand vision. Reporting to the SVP, Brand Marketing, this leader will oversee the development and execution of creative strategies that enhance brand perception, amplify awareness, and elevate client and team member engagement. This person will lead a talented team of designers, providing strategic direction and fostering an environment of creativity and collaboration.

The ideal candidate will be a strategic thinker and hands-on leader, ready to guide Waystar’s creative direction while diving into the details to deliver impactful results.

WHAT YOU'LL DO

Brand Strategy & Leadership

• Shape and advance Waystar’s brand strategy, ensuring alignment with business objectives and marketing goals.
• Develop scalable creative frameworks and campaigns that elevate Waystar’s presence across all markets.
• Serve as a steward of Waystar’s brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints.

Creative Direction & Execution

• Lead the conceptualization and execution of high-profile campaigns, including national media, digital advertising, social media, and investor marketing.
• Oversee the design and production of branded assets for client, market, and team member engagement.
• Collaborate with cross-functional teams to ensure creative deliverables align with business needs and brand standards.

Team Leadership

• Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth.
• Provide clear direction, constructive feedback, and support to ensure excellence in creative output.

Collaboration & Cross-Functional Alignment

• Partner with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions.
• Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar’s brand vision.

WHAT YOU'LL NEED

• Bachelor’s degree in graphic design, marketing, communications, or a related field.
• 10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management.
• Strong ability to balance strategic thinking with hands-on creative execution.
• Expertise in visual storytelling, branding, and campaign development.
• Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies.
• Exceptional leadership, project management, and communication skills.

BONUS POINTS

• Visionary thinker who thrives in a fast-paced environment.
• Collaborative leader who can build relationships across teams and functions.
• Detail-oriented with a passion for delivering exceptional creative work.

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• We offer generous paid time off for our non-exempt team members, starting with 3 weeks +13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

About Us

Waystar provides cloud-based technology that simplifies and unifies healthcare payments. Our technology, data, and client support streamline workflows and improve financials for our clients, so they can focus on their patients. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic, and fun.