Creative Director

Designer Jobs; Burlington (MA); Hybrid; USD 163,000 - 248,000; Full time

Benefits offered by this job

Best-in-class benefits

Warm environment

Growth opportunities

Job summary

Wellness Pet Company is seeking a Creative Director to define and elevate how the brand shows up across every touchpoint. The role anchors a senior leadership position with responsibility for brand identity, packaging, campaigns, and content across channels.

You will translate strategy and consumer insight into distinctive creative expressions, lead external agencies, and present compelling narratives to the CEO and executive team.

Qualifications

• 12+ years of progressive creative leadership experience, ideally with consumer-brand leadership in CPG or wellness.
• A portfolio showing strong work across brand identity, packaging, campaigns, and integrated consumer experiences.
• Experience building evolving consumer brands in design-driven categories such as CPG, wellness, beauty, or lifestyle.
• Ability to translate brand/business strategy into creative strategy and expression.
• Experience leading major brand identity/packaging/design-system work across complex portfolios.
• Proven track record inspiring external creative and design agencies to produce their best work.
• Outstanding creative judgment and the ability to explain why a concept works.
• Excellent written, verbal, and visual storytelling skills.

Responsibilities

• Define and elevate how Wellness shows up across all brand touchpoints.
• Translate strategy, consumer understanding, and business priorities into distinctive ideas.
• Set a clear creative point of view for Wellness and lead its expression across identity, packaging, campaigns, content, and digital touchpoints.
• Collaborate with CMO, Brand, and Integrated Marketing teams.
• Lead external creative and design agency partners.
• Identify the creative problem, sharpen the strategy, and inspire better solutions.
• Articulate thinking, build a compelling narrative, and present to CEO and executive leadership.

Skills

Brand leadership

Creative direction

Brand strategy

CPG/Wellness

Packaging design

Agency management

Storytelling

Executive presenting

Collaboration

Curiosity

Job description

Wellness Pet Company is seeking a Creative Director to define and elevate how the brand shows up across every touchpoint.

Responsibilities

• Define and elevate how Wellness shows up in the world.
• Translate brand strategy, consumer understanding, and business priorities into distinctive creative ideas and expressions that build the Wellness brand and drive the business.
• Set a clear creative point of view for Wellness and lead its expression across brand identity, packaging, campaigns, content, digital, social, retail, innovation, and emerging consumer touchpoints.
• Collaborate closely with the CMO, Brand, and Integrated Marketing teams.
• Lead external creative and design agency partners.
• Identify the creative problem, sharpen the strategy, and inspire better solutions rather than only reacting to briefs.
• Articulate the thinking behind the work, build a compelling creative narrative, and present and defend recommendations to the CEO and executive leadership team.

Requirements

• 12+ years of progressive creative leadership experience, ideally combining world-class creative/design agency experience with senior in-house leadership for a consumer brand.
• A portfolio showing exceptional creative thinking and execution across brand identity, packaging, campaigns, and integrated consumer experiences.
• Deep experience building and evolving consumer brands, ideally in CPG, food, wellness, beauty, lifestyle, or another highly design- and brand-driven category.
• Ability to translate brand and business strategy into creative strategy and creative expression.
• Experience leading major brand identity, packaging, or design-system work across complex portfolios.
• Proven experience leading external creative and design agencies, with a track record of inspiring partners to produce their best work.
• Outstanding creative judgment and taste, with the ability to explain why something works, not just rely on instinct.
• Exceptional written, verbal, and visual storytelling skills.
• Demonstrated ability to develop persuasive presentations and influence CEO and C-suite audiences with confidence.
• Comfort operating without an obvious answer by using strategy, judgment, and creativity to establish a clear path forward.
• Collaborative leadership style with confidence to hold a strong point of view without making the process about ego.
• Deep curiosity about consumers, culture, design, and how great brands are built.

Location and Work Schedule

• Burlington, MA (hybrid)
• In-office: Monday through Thursday
• Remote: Fridays
• Team is based out of the Burlington, Massachusetts office
• Must live within or be willing to relocate to a commutable distance from the Burlington office

Annual Salary Range

• $162,900 to $247,600 per year (full-time)
• Range reflects anticipated responsibilities, market benchmarks, and organizational equity
• Compensation may vary within the range based on professional background, experience, operational needs, and other considerations permitted by law
• Full compensation details will be communicated upon finalization of the employment offer and may include eligibility for a bonus program

Why Wellness Pet

• Best-in-class benefits package
• Warm and welcoming environment
• Place where you can learn and grow professionally