Creative Director & Producer

BetterWild; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

A fast-growing pet health brand in New York is seeking a Creative Director & Producer to enhance its brand visuals and storytelling. This hands-on role requires leading creative vision and execution, particularly for organic social media content. Ideal candidates should have over 4 years of experience and a strong portfolio showcasing their work. The position offers an opportunity to creatively direct various marketing channels, improving brand affinity and engagement. A love for dogs is a plus.

Qualifications

• 4+ years of experience as an Associate Creative Director, Creative Director, or Producer.
• Strong attention to detail and high standards.
• Experience bringing ideas from concept through final execution.

Responsibilities

• Create a brand book and suite of visual assets for marketing.
• Define and enforce brand guidelines and tone of voice.
• Develop a content roadmap for organic social feeds.

Skills

Creative direction

Brand storytelling

Attention to detail

Media savvy

Job description

Do you have what it takes to join the fastest growing pet health brand on the planet?! BetterWild is on an insane growth trajectory as we build an impactful business that is positively changing the lives of dogs every day. We are doing it with a high caliber, lean team and we are laser focused on our mission. The time has come to expand our team so we can do even more, faster.

We are looking for a Creative Director & Producer to level up our brand visuals and enhance our brand storytelling. You will act as both strategist and operator, leading the creative vision and execution to drive growth and improve brand affinity. This is a very hands-on role, overseeing creative direction and bringing the brand to life across owned touchpoints, most notably organic social.

The ideal candidate must have a clear idea of the BetterWild brand, a strong interest in pet health, and a desire to work on everything from short form social content to documentary films to integrated marketing campaigns.

Key Responsibilities:

• Take the reins of our brand design, creating a brand book and suite of visual assets that can be leveraged across marketing channels (short form ads, email marketing, web design, etc.)
• Define and enforce brand guidelines, creating an ownable look and feel, tone of voice, photographic direction, etc.
• Develop a content roadmap for owned channels, most notably organic social feeds
• Work closely with internal teams and freelancers to ensure brand guidelines adapt to the wide variety of touchpoints
• Manage on-going creative shoots to efficiently capture content, including packaging visuals and lifestyle content; organize shoots, including budgets, casting, props, and deliverables

Qualifications:

• 4+ years of experience as an Associate Creative Director, Creative Director, or Producer
• A portfolio of creative work, for which you were primarily responsible
• Strong attention to detail and high standards
• Experience bringing ideas from concept through final execution, working with both internal and external teams to do so
• Culturally tapped in and media savvy; you have a pulse on the latest discourse and are on top of the latest social media trends
• Demonstrated experience growing a social audience (either your own or that of a brand or influencer)
• Must love dogs - even better if you have one (or more)!