Creative Marketing Director: Brand Strategy & Innovation

OSF HealthCare; Peoria (IL); On-site; USD 69,000 - 91,000; Full time

Job summary

OSF HealthCare is seeking a Creative Director, Marketing to lead the strategic development and governance of creative solutions across digital, print, multimedia, and emerging channels. You will guide the Creative Services team to deliver audience-centered campaigns that strengthen brand equity and align with organizational priorities.

The role requires a proven track record in brand strategy, leadership, and collaboration with stakeholders to ensure consistent experiences across channels.

Qualifications

• Bachelor’s degree in graphic design, visual arts, advertising, marketing, communications, media, or related field.
• Ten (10) years of progressive experience in creative services, advertising, branding, marketing, communications, or related field.
• Five (5) years of leadership experience managing creative professionals, cross-functional teams, or agency relationships.
• Excellent interpersonal and communication skills.

Responsibilities

• Lead strategic development, execution, and governance of creative solutions for OSF HealthCare marketing, communications, and brand objectives.
• Provide leadership for the Creative Services team and develop audience-centered creative strategies.
• Strengthen brand equity, support organizational priorities, and drive measurable results.
• Partner with stakeholders across the Ministry to ensure consistent brand experiences across digital, print, multimedia, and emerging channels.

Skills

Interpersonal skills

Communication skills

Analytical thinking

Problem-solving

Detail oriented

Education

Bachelor's degree

Tools

Microsoft Office

Job description

OSF HealthCare is seeking a Creative Director, Marketing to lead the strategic development and governance of creative solutions across digital, print, multimedia, and emerging channels. You will guide the Creative Services team to deliver audience-centered campaigns that strengthen brand equity and align with organizational priorities.

The role requires a proven track record in brand strategy, leadership, and collaboration with stakeholders to ensure consistent experiences across channels.