Creative Director

The University of Toledo; Ottawa Hills (OH); On-site; USD 74,000 - 84,000; Full time

Job summary

The University of Toledo is seeking a Creative Director within University Marketing to shape and elevate its brand across all channels. This leader guides a multidisciplinary team, translating strategy into memorable campaigns for university and health system audiences.

You will oversee print, digital, web, video, and social initiatives, ensuring brand consistency and measurable results while partnering with stakeholders across academic, clinical, and community audiences.

Qualifications

• Bachelor's degree in graphic design, visual communications, fine arts, or a related field.
• Seven years of progressively responsible experience in creative direction, brand leadership, or integrated marketing, including leading multidisciplinary creative teams.
• Experience developing and executing integrated creative campaigns across print, digital, web, social media, video, and emerging platforms.
• Experience building, mentoring, and leading high-performing creative teams while managing multiple priorities in a fast-paced environment.
• Higher education, healthcare, or other complex, mission-driven organizational experience preferred.
• Strong, conceptual portfolio demonstrating big idea thinking across print, digital, social and integrated campaigns.
• Experience working in a fast-paced, in-house agency environment.

Responsibilities

• Lead and mentor a multidisciplinary creative team to deliver integrated campaigns.
• Oversee creative development from concept through execution across print, digital, web, social, photography, video, and emerging platforms.
• Translate strategy into memorable brand experiences that differentiate the University and UToledo Health.
• Ensure brand consistency and integrated visual identity across all channels to strengthen engagement.

Skills

Brand leadership

Creative direction

Team leadership

Campaign development

Project management

Education

Bachelor's degree in graphic design/visual communications/fine arts

Job description

Title: Creative Director

Department Org: University Marketing - 104840

Employee Classification: U1 - Unclassified PSA FT

Bargaining Unit: Professional Staff Association

Primary Location: On-Site at the University of Toledo - MainCampus

Shift: 1

Start Time: 8:15 am End Time: 5:00 pm

Posted Salary: $74,000 - $84,000

Job Description:

As a member of the Marketing and Communications leadership team,the Creative Director shapes and advances the creative vision forThe University of Toledo and UToledo Health across all marketingand communications channels. Working collaboratively with leadersacross marketing, communications, digital, web, and health systempartners, this position guides creative development from conceptthrough execution, ensuring every touchpoint reflects theinstitution's brand, strategic priorities, and commitment toexcellence.

The Creative Director leads and mentors a multidisciplinarycreative team, fostering a culture of innovation, collaboration,and continuous improvement. This leader oversees integratedcreative initiatives across print, digital, web, social media,photography, video, and emerging platforms, delivering compellingwork that advances institutional, academic, and healthcare goalswhile strengthening the reputation of both the University andUToledo Health.

The Creative Director translates strategy into memorable brandexperiences that differentiate the University and UToledo Health inan increasingly competitive higher education and healthcarelandscape. As the institution's creative champion, this leaderinspires bold ideas, strengthens and protects the brand, andbalances creativity with measurable marketing outcomes.

Impact on the Organization:

• Shapes the visual identity and brand experience of The Universityof Toledo and UToledo Health, influencing how prospective students,current students, patients, alumni, donors, faculty, staff, andcommunity partners experience and perceive the institution.
• Translates institutional and healthcare strategies intocompelling creative that advances enrollment, student success,patient growth, philanthropic engagement, brand reputation, andother strategic priorities.
• Ensures creative excellence, brand consistency, and an integratedvisual identity across all marketing and communications channels,strengthening engagement with key audiences and supporting thelong-term success of the University and UToledo Health.

Minimum Qualifications:

Education/experience/licensing:

• Bachelor's degree in graphic design, visual communications, finearts, or a related field.
• Minimum Seven years of progressively responsible experience increative direction, brand leadership, or integrated marketing,including experience leading multidisciplinary creativeteams.
• Demonstrated success developing and executing integrated creativecampaigns across print, digital, web, social media, video, andemerging platforms.
• Experience building, mentoring, and leading high-performingcreative teams while managing multiple priorities in a fast-pacedenvironment.
• Higher education, healthcare, or other complex, mission-drivenorganizational experience preferred.
• Strong, conceptual portfolio demonstrating big idea thinkingacross print, digital, social and integrated campaigns.
• Experience working in a fast-paced, in-house agencyenvironment.

Conditions of Employment:

To promote the highest levels of health and well-being, theUniversity of Toledo campuses are tobacco-free. Pre-employmenthealth screening requirements for the University of Toledo HealthScience Campus Medical Center will include drug and other requiredhealth screenings for the position.

Equal Employment Opportunity Statement:

The University of Toledo is an equal opportunity employer. TheUniversity of Toledo does not discriminate in employment,educational programs, or activities on the basis of race, color,religion, sex, age, ancestry, national origin, sexual orientation,gender identity and expression, military or veteran status,disability, familial status, or political affiliation.

The University is dedicated to attracting and retaining the bestand brightest talent and fostering a culture of respect.

The University of Toledo provides reasonable accommodation toindividuals with disabilities. If you require accommodation tocomplete this application, or for testing or interviewing, pleasecontact HR Compliance at [e-mail] or419-530-4747 between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request.

Computer access is available at most public libraries and at theOffice of Human Resources located in the Center for AdministrativeSupport on the UToledo Main Campus.

Advertised: 15 Sep 2026 Eastern Daylight Time

Applications close: