Head of Institutional Marketing & Strategic Communications

The University of Tampa; Tampa (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Free Tuition

Paid leave

Health benefits

Disability insurance

Employee assistance program

On-campus parking

Job summary

The University of Tampa seeks a seasoned Director of Institutional Marketing & Communications Strategy to advance the University's visibility, reputation, and engagement. You will lead institutional marketing, strategic communications, media relations, and executive communications, collaborating with senior leaders to shape messaging and drive brand impact across channels.

You will partner with departments to align communications with university priorities, manage high-profile campaigns, and

Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, business or a related field
• Advanced degree preferred
• Ten or more years of progressively responsible experience in strategic communications, institutional marketing or related fields

Responsibilities

• Lead institutional marketing, reputation and communications strategies to advance visibility and engagement.
• Develop audience-focused messaging and integrated communications plans across channels.
• Partner with senior leadership to drive brand and reputation initiatives.
• Oversee public relations, media relations and crisis communications.
• Advise university leaders on executive communications and strategic messaging.
• Manage cross-functional teams and external agencies to ensure program success.

Skills

Strategic communications

Public relations

Media relations

Brand strategy

Executive communications

Leadership

Cross-functional leadership

Analytics & measurement

Education

Bachelor's degree in marketing, communications, public relations, journalism, business or related field

Advanced degree preferred

Job description

The University of Tampa seeks a seasoned Director of Institutional Marketing & Communications Strategy to advance the University's visibility, reputation, and engagement. You will lead institutional marketing, strategic communications, media relations, and executive communications, collaborating with senior leaders to shape messaging and drive brand impact across channels.

You will partner with departments to align communications with university priorities, manage high-profile campaigns, and