Director of Creative Services

Missouri Broadcasters Association; Fairway (KS); On-site; USD 150,000 - 190,000; Full time

Job summary

Gray Media’s KCTV5 in Kansas City is seeking an exceptional marketing leader to guide a talented in-house team of marketers, writers, and designers. You will shape the master brand strategy for KCTV5/CBS and KSMO/MyNet and drive campaigns across on-air, digital, streaming, and social media.

You will collaborate with local partners and the community affairs team to keep KCTV5 at the heart of KC, oversee multi-platform campaigns, and manage the department budget while pushing for higher ratings

Qualifications

• 10+ years in station marketing/promotion/brand management.
• Must be creative, a compelling writer, and able to use research to meet station goals.
• Works well with other station managers and personnel to achieve success.
• College degree preferred or equivalent work experience.
• Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered.

Responsibilities

• Create, lead, and implement the brand marketing for KCTV5/CBS and KSMO/MyNet across platforms.
• Provide inspiration and strategic direction to grow the creative team.
• Manage production of compelling images, sweeps, and campaigns for all platforms.
• Identify multi-platform strategies to increase brand awareness and ratings.
• Supervise promotional inventory for daily logs and manage digital ad inventory.

Skills

Creative

Strong writing

Leadership

Research-driven

Education

College degree preferred

DINFOS training

Job description

If cut-through creative is your passion and strategic planning is in your blood, let’s talk! Our last CSD was just promoted to General Manager—so we need another winner to join our team.

What You’ll Do (The Fun Stuff):

• Inspire & Elevate: Lead, mentor, and grow the skillsets of a highly motivated, creative team of designers, writers, and producers.
• Brand Champion: Drive the master brand strategy for KCTV5/CBS and KSMO/MyNet across all platforms.
• Multi-Platform Playground: Oversee the creation of head-turning campaigns for on-air, digital, streaming, and social media.
• Community & Partnerships: Collaborate with local partners and our community affairs team to keep KCTV5 at the heart of KC.
• Chief Strategist: This is where you finally get to try stuff and stretch your creative muscles—without being told what to make and when.

Duties/Responsibilities include (but not limited to):

• Create, lead, and implement the brand marketing KCTV5/CBS and KSMO/MyNet
• Provide inspiration and strategic direction to grow the skillset of our creative team
• Manage the production of compelling images, sweeps, and special event campaigns for all platforms
• Identify dynamic multi-platform strategies to increase all stations’ brand awareness and ratings
• Oversee the creative team in the production of compelling brand-targeted station/news/weather images, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
• Produce and post targeted social media marketing
• Collaborate, manage, and execute dynamic outside media advertising efforts
• Supervise promotional on-air inventory for daily logs and manage digital ad inventory
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
• Attend outside community functions or meetings
• Manage television promotional inventory on all platforms
• Develop and monitor the annual department budget and expenses

Qualifications/Requirements:

• 10+ years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and be able to use research to meet station goals
• Works well with other station managers, and personnel to achieve success
• College degree preferred or equivalent work experience
• Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered

Additional Information:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

About KCTV:

KCTV5—Gray Media’s award-winning station in Kansas City—is looking for an exceptional, high-energy leader to take the reins of an incredibly talented team of marketers.
If you’re a visionary champion who loves mentoring creatives, rallying the troops, and having a blast while doing it, this is your chance.
You’ll lead our in-house marketing team to leverage one of the biggest platforms in the country—featuring ’10 Super Bowls a year’ (every Chiefs game on KCTV5 is a major event!), the NCAA Tournament, the Royals, and premier CBS programming, all while working with one of the best news teams in the country!
Plus, you get to live and play in one of the absolute greatest cities in the U.S. (If you know, you know!).

KCTV-TV/Gray Television, Inc. is a drug‑free company.

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER