Creative Director

Moore; Lanham (MD); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Comprehensive healthcare

Paid holidays

Generous paid time off

Innovation and professional growth

Collaboration with 5,000+ employees

Job summary

Moore in Lanham, MD offers a Creative Director role focused on leading concept and copy across integrated campaigns for nonprofit clients. The position combines collaboration with strategy, account, production, and other agency teams to deliver high-excellence work in a fast-paced environment.

Based in Lanham with remote flexibility, the role requires 10+ years in direct response fundraising and strong leadership.

Qualifications

• 10+ years of professional copywriting and creative development experience for direct response fundraising.
• Bachelor’s degree in Advertising, English, Journalism, Creative Writing, Fine Arts, Visual Communications, Graphic Design.
• Proven people management experience.
• Experience presenting creative concepts, strategies, and recommendations to clients and senior stakeholders.
• Demonstrated ability translating audience insights, data, and strategy into clear, compelling copy and creative concepts.
• Strong understanding of direct response principles, including offer-focused, insight-driven creative and messaging.
• Experience guiding both copy and art/design to create cohesive integrated campaigns.

Responsibilities

• Own copy and creative vision for integrated, multichannel direct response campaigns aligned to client goals.
• Develop and champion big ideas, including messaging, tone, voice, and positioning grounded in audience insights, strategy, brand, and fundraising objectives.
• Provide clear, actionable creative direction to copywriters and art/design partners across the full campaign lifecycle.
• Lead as a hands-on creative who can write, concept, edit, and elevate work while maintaining high creative excellence.
• Collaborate with art and design leadership to build integrated concepts where copy and visuals work together to shape audience experience.
• Lead, manage, and develop a team of three direct reports through coaching, feedback, mentorship, and growth opportunities.
• Present creative strategies and concepts to clients and internal stakeholders to build confidence and momentum.
• Partner with cross-functional teams to deliver integrated work under changing priorities and deadlines.
• Spot opportunities to strengthen execution through testing, trends, AI, and emerging technology.
• Support new business by developing creative concepts, strategies, and presentation materials.

Skills

Copywriting

Creative direction

Team leadership

Client presentation

Strategic storytelling

Project management

Communication

Brainstorming

Education

Bachelor's degree in Advertising, English, Journalism, Creative Writing, Fine Arts, Visual Communications, Graphic Design

Tools

Adobe Creative Cloud

Microsoft Office

Mac

Workfront

Basecamp

Asana

Job description

Moore’s team supports multichannel direct response fundraising for nonprofit clients, pairing digital-forward creative with audience insights and data-driven messaging. In this Creative Director role, you’ll lead concept and copy across integrated campaigns while working in a collaborative environment that prioritizes innovation and professional growth.

This position is based in Lanham, MD with remote flexibility. Salary range is USD 110,000 to 160,000 per year. You’ll also manage and develop a small team of creative professionals while partnering with strategy, account, production, development, and other agency teams to deliver high-excellence work in a fast-paced environment.

Responsibilities

• Own copy and creative vision for integrated, multichannel direct response campaigns aligned to client goals.
• Develop and champion big ideas, including messaging, tone, voice, and positioning grounded in audience insights, strategy, brand, and fundraising objectives.
• Provide clear, actionable creative direction to copywriters and art/design partners across the full campaign lifecycle.
• Lead as a hands-on creative who can write, concept, edit, and elevate work while maintaining a high standard of creative excellence.
• Collaborate with art and design leadership to build integrated concepts where copy and visual ideas work together to shape audience experience.
• Lead, manage, and develop a team of three direct reports through coaching, feedback, mentorship, and opportunities for professional growth.
• Present creative strategies and concepts to clients and internal stakeholders to build confidence and momentum.
• Partner closely with cross-functional teams to deliver integrated work under changing priorities and deadlines.
• Spot opportunities to strengthen execution through testing, cultural and digital trends, AI, emerging technology, and innovation.
• Support new business by developing creative concepts, strategies, and presentation materials.

Requirements

• 10+ years of professional copywriting and creative development experience for direct response fundraising in an agency environment (nonprofits preferred).
• Bachelor’s degree in Advertising, English, Journalism, Creative Writing, Fine Arts, Visual Communications, Graphic Design, or a related field (equivalent experience considered).
• Proven people management experience, including hiring, coaching, mentoring, and developing creative professionals.
• Experience presenting creative concepts, strategies, and recommendations to clients and senior stakeholders.
• Demonstrated ability translating audience insights, data, and strategy into clear, compelling copy and creative concepts.
• Strong understanding of direct response principles, including offer-focused, insight-driven creative and messaging.
• Experience writing, interpreting, and using creative briefs to translate business objectives into creative direction.Ability to guide both copy and art/design to create cohesive integrated campaigns (direction across disciplines is highly valued).
• Comfort working within brand guidelines while finding opportunities to evolve and strengthen creative.
• Strong communication, presentation, collaboration, critical thinking, and project management skills, with ability to manage multiple priorities and deadlines.
• Experience working with project management platforms and workflows.
• High-level proficiency with Adobe Creative Cloud and Microsoft Office (Word, PowerPoint), plus Mac proficiency.

Benefits

• Comprehensive healthcare
• Paid holidays
• Generous paid time offPrioritization of innovation and professional growth
• Collaboration with industry subject matter experts with over 5,000 employees across the enterprise

Technologies

• Adobe Creative Cloud
• Microsoft Office (Word, PowerPoint)
• Mac
• Workfront
• Basecamp
• Asana

Preferred Experience

• Experience with nonprofit, charitable, advocacy, education, association, political, or other purpose-driven organizations.
• Experience using specific project management platforms such as Workfront, Basecamp, or Asana.
• Experience using AI and emerging technologies to develop, test, or enhance creative work.