Remote Creative Director — Direct Response Fundraising

Moore; Lanham (MD); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Comprehensive healthcare

Paid holidays

Generous paid time off

Innovation and professional growth

Collaboration with 5,000+ employees

Job summary

Moore in Lanham, MD offers a Creative Director role focused on leading concept and copy across integrated campaigns for nonprofit clients. The position combines collaboration with strategy, account, production, and other agency teams to deliver high-excellence work in a fast-paced environment.

Based in Lanham with remote flexibility, the role requires 10+ years in direct response fundraising and strong leadership.

Qualifications

• 10+ years of professional copywriting and creative development experience for direct response fundraising.
• Bachelor’s degree in Advertising, English, Journalism, Creative Writing, Fine Arts, Visual Communications, Graphic Design.
• Proven people management experience.
• Experience presenting creative concepts, strategies, and recommendations to clients and senior stakeholders.
• Demonstrated ability translating audience insights, data, and strategy into clear, compelling copy and creative concepts.
• Strong understanding of direct response principles, including offer-focused, insight-driven creative and messaging.
• Experience guiding both copy and art/design to create cohesive integrated campaigns.

Responsibilities

• Own copy and creative vision for integrated, multichannel direct response campaigns aligned to client goals.
• Develop and champion big ideas, including messaging, tone, voice, and positioning grounded in audience insights, strategy, brand, and fundraising objectives.
• Provide clear, actionable creative direction to copywriters and art/design partners across the full campaign lifecycle.
• Lead as a hands-on creative who can write, concept, edit, and elevate work while maintaining high creative excellence.
• Collaborate with art and design leadership to build integrated concepts where copy and visuals work together to shape audience experience.
• Lead, manage, and develop a team of three direct reports through coaching, feedback, mentorship, and growth opportunities.
• Present creative strategies and concepts to clients and internal stakeholders to build confidence and momentum.
• Partner with cross-functional teams to deliver integrated work under changing priorities and deadlines.
• Spot opportunities to strengthen execution through testing, trends, AI, and emerging technology.
• Support new business by developing creative concepts, strategies, and presentation materials.

Skills

Copywriting

Creative direction

Team leadership

Client presentation

Strategic storytelling

Project management

Communication

Brainstorming

Education

Bachelor's degree in Advertising, English, Journalism, Creative Writing, Fine Arts, Visual Communications, Graphic Design

Tools

Adobe Creative Cloud

Microsoft Office

Mac

Workfront

Basecamp

Asana

Job description

Moore in Lanham, MD offers a Creative Director role focused on leading concept and copy across integrated campaigns for nonprofit clients. The position combines collaboration with strategy, account, production, and other agency teams to deliver high-excellence work in a fast-paced environment.

Based in Lanham with remote flexibility, the role requires 10+ years in direct response fundraising and strong leadership.