Sr. Digitial Strategist

Moore; Lanham (MD); On-site; USD 95,000 - 125,000; Full time

Job summary

Moore is seeking a Senior Digital Strategist to guide email marketing, programmatic, paid social, and paid search efforts, shaping donor-centered campaigns across channels. The role coordinates social media strategies and other digital tactics within Moore’s data-driven CXM framework.

You will collaborate with writers, designers, and technical experts to craft top-tier campaigns, review performance, negotiate with vendors, and lead client and internal meetings.

Qualifications

• 5+ years of online marketing and fundraising experience.
• 2+ years of online marketing for nonprofits: email fundraising, programmatic media, search, paid social and peer-to-peer fundraising.
• Bachelor’s degree in a related field.
• Experience with digital fundraising strategy and channel measurement.
• Ability to plan and execute online fundraising communications calendars.

Responsibilities

• Develop strategic plans for digital fundraising across multiple tactics.
• Oversee client performance reports; identify trends and opportunities.
• Collaborate with writers, designers, and technical experts to create engaging campaigns.
• Research and negotiate terms with vendors; route and finalize contracts.
• Lead client-facing and internal meetings.

Skills

Online marketing

Fundraising strategy

Nonprofit marketing

Programmatic media

Education

Bachelor’s degree

Tools

Email platforms

Programmatic platforms

Job description

Brief Description

As the Senior Digital Strategist, you will provide strategic direction for email marketing campaigns, digital media including programmatic, paid social, and paid search efforts, social media strategy, and other digital marketing tactics. Moore’s Digital Team works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors. For more information about Moore Digital and Moore, please visit www.mooredigital.com and www.wearemoore.com.

Your Impact:

• Develop and present strategic plans covering digital fundraising efforts across multiple digital tactics.
• Oversee and evaluate client performance reports; identify trends and recommend modifications and opportunities for growth.
• Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.
• Assist with researching and negotiating terms with vendors; route and finalize contracts.
• Lead both client-facing and internal meetings.

Your Profile:

• 5+ years of online marketing and fundraising experience.
• 2+ years of experience with online marketing for nonprofits: email fundraising, programmatic media, search, paid social and peer-to-peer fundraising.
• Bachelor’s degree.
• Experience with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.
• Ability to develop and implement online fundraising strategies, including management of communications calendars.
• Understanding of current industry best practices and emerging fundraising and marketing strategies.

How We’ll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.