Digital Media Buyer, Search and Social

Moore; Lanham (MD); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Healthcare benefits

Paid holidays

Paid time off

Job summary

Moore is seeking a Digital Media Buyer for Social and Search to plan, execute, and optimize campaigns across paid search, social, display, native, and video for nonprofit clients.

You will manage traffic in Campaign Manager and Floodlight, monitor performance to meet revenue and ROAS targets, and present reports to clients while exploring new advertising venues and formats.

Qualifications

• 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.
• Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
• Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
• Understanding of Floodlight tag implementation in Google Tag Manager.
• Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
• Deep understanding of paid search paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
• Nonprofit-specific experience is preferred; experience generating new leads, customers, and revenue is an absolute must.
• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
• Attention to detail and strong organizational skills.
• Proficient with Microsoft Word, Excel, and PowerPoint.
• Strong written and verbal communication skills.

Responsibilities

• Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
• Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
• Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
• Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
• Compile and present performance reports to assigned clients with oversight from senior team members.
• Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
• Complete quality assurance of digital advertising campaigns prior to launch.

Skills

Facebook Ads

Google Ads

Campaign Optimization

Data Analysis

Reporting

Project Management

Nonprofit Experience

Communication

Education

Bachelor's degree in marketing or communications

Tools

Google Campaign Manager

Search Ads 360

Google Tag Manager

Google Analytics

Facebook Business Manager

Job description

Brief Description

The Digital Media Buyer, Social and Search, will buy and execute digital media campaigns for our nonprofit clients. This position will be responsible for establishing and growing direct-response oriented media plans for our clients, with an emphasis on social and search advertising and a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands‑on experience executing these campaign types, preferably with lead generation and revenue generation experience.

Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Moore is a data‑driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation‑led company that is the largest marketing, data and fundraising company in North America serving the purpose‑driven industry with clients across education, association, political and commercial sectors.

Your Impact:

• Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
• Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
• Traffics campaigns in Search Ads 360 and Campaign Manager ad‑servers including the creation of Floodlight tags, and testing.
• Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
• Compile and present performance reports to assigned clients with oversight from senior team members.
• Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
• Complete quality assurance of digital advertising campaigns prior to launch.

Your Profile:

• 4+ years of direct, hands‑on media buying experience in Facebook and Google ad buying platforms.
• Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
• Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
• Understanding of Floodlight tag implementation in Google Tag Manager.
• Experience with e‑CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
• Deep understanding of paid search paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
• Nonprofit‑specific experience is preferred; experience generating new leads, customers, and revenue is an absolute must.
• Ability to handle multiple complex projects; a resourceful self‑starter who can take initiative and follow through on projects.
• Attention to detail and strong organizational skills.
• Proficient with Microsoft Word, Excel, and PowerPoint.
• Strong written and verbal communication skills.

How We’ll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.