Counter Sales Pro - Construction Trade Expert

White Cap Management LLC; Chico (CA); On-site; USD 27,000 - 36,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Paid time off & parental leave

Tuition reimbursement

Great Place to Work

Job summary

White Cap is seeking a Counter Sales Associate in California. You will engage walk-in, phone, and will-call customers, process orders, and provide product information and recommendations. The role emphasizes upselling, strong product knowledge, and effective communication in a fast-paced environment.

The position includes comprehensive benefits and a path for growth within a stable, well-known distributor supporting major construction projects across the region.

Qualifications

• Proven ability to deliver exceptional customer service in a fast-paced, customer-facing environment.
• Experience with sales order systems or ERP platforms (Oracle or similar)
• Demonstrated ability to identify customer needs, recommend solutions, and support upselling or cross-selling opportunities
• Working knowledge of construction, industrial, or contractor-focused product lines, or the ability to quickly learn technical product applications
• Ability to manage multiple priorities with a high level of accuracy, including order entry, follow-up, and issue resolution
• Strong communication skills, with the ability to build relationships and resolve customer concerns effectively
• Team-oriented mindset with a proactive approach to problem-solving; bilingual (Spanish/English) preferred

Responsibilities

• Demonstrates exceptional customer service to our walk-in, phone, and will call customers.
• Processes orders, quotes prices, enters orders into the system and provides order information to customers. Pulls orders as required.
• Communicates product features, benefits, and warranty policy information to customers.
• Demonstrates knowledge of products and their applications (provides technical advice, troubleshoots, and helps resolve customers' problems.)
• Upsells by identifying related products, add-on extensions, and informing customers of product promotions.
• Performs other duties as assigned.

Skills

Customer service

ERP systems (Oracle)

Upselling

Product knowledge

Multitasking

Communication

Teamwork

Bilingual Spanish/English

Sales order systems

Tools

Oracle ERP

Sales order system

Job description

White Cap is seeking a Counter Sales Associate in California. You will engage walk-in, phone, and will-call customers, process orders, and provide product information and recommendations. The role emphasizes upselling, strong product knowledge, and effective communication in a fast-paced environment.

The position includes comprehensive benefits and a path for growth within a stable, well-known distributor supporting major construction projects across the region.