Corporate Vice President, Creative Design Director

New York Life Insurance Co; New York (NY); Hybrid; USD 160,000 - 229,000; Full time

Benefits offered by this job

Discretionary bonus eligible

Job summary

New York Life Insurance Co. in New York, NY, seeks a Creative Design Director to lead a growing Brand Creative team.

This hands-on leadership role focuses on developing bold ideas, shaping campaigns, mentoring talent, and advancing our visual identity across enterprise initiatives. The ideal candidate has 15+ years of experience in brand leadership, a proven portfolio, and strong collaboration and presentation skills.

Qualifications

• 15+ years of experience in creative direction, brand design, or integrated creative leadership.
• Experience developing brand communications for financial services, wealth management, insurance, healthcare, or another complex, relationship-driven category.
• Experience leading creative teams as an active, hands-on contributor.
• A portfolio demonstrating the ability to translate brand strategy into compelling creative across campaigns, sponsorships, experiential activations, digital experiences, executive engagements, and enterprise initiatives.
• Strong understanding of visual identity systems and their application across enterprise organizations.
• Experience collaborating with strategists, marketers, researchers, writers, designers, business partners, and external agencies.
• Strong communication and presentation skills.
• Naturally curious and self-motivated, with a genuine desire to build expertise in financial services, New York Life's brand, planning philosophy, and the evolving needs of clients and advisors.
• Integrated brand campaigns
• Brand architecture and visual identity
• Sponsorship and experiential activations
• Executive and internal brand experiences
• Field marketing and advisor communications
• Digital, video, and presentation design
• Branded content and thought leadership

Responsibilities

• Lead creative development for integrated campaigns, sponsorships, field marketing, executive engagements, internal events, and experiential activations across digital, video, environmental, and branded experiences.
• Develop and direct creative across digital, video, experiential, presentations, and branded communications.
• Lead and mentor a growing Brand Creative team while fostering a culture of collaboration and creative excellence.
• Guide the continued evolution and application of New York Life’s visual identity across the enterprise.
• Lead creative development for brand architecture, value proposition narratives, visual identities, and other foundational brand assets.
• Collaborate with internal teams and agency partners to extend creative concepts across channels and experiences.
• Work independently and collaboratively with Brand Strategy, Marketing, Research & Insights, and business partners to bring integrated ideas to life.
• Present work, guide feedback, and champion ideas from concept to execution.
• Balance leadership and hands-on creative work while managing multiple priorities with exceptional quality and attention to detail.

Skills

Creative leadership

Brand design

Integrated campaigns

Visual storytelling

Presentation skills

Team mentorship

Job description

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New York, New York, United States

Experience & Digital Marketing Hybrid No more matching jobs. View All Jobs

Corporate Vice President, Creative Design Director

New York, New York, United States

Hybrid

Job Description

Requisition ID

94350

Department

Job Function

Experience & Digital Marketing

Location

New York,NewYork,United States

Role Location Designation

Job Requisition ID:94350

Corporate Vice President, Creative Design Director

Location: New York, NY (Hybrid)

New York Life is seeking an experienced Creative Design Director to lead a growing Brand Creative team responsible for bringing our brand to life through bold ideas, creative thinking, and storytelling. This is a hands‑on leadership role for a creative who enjoys developing ideas, shaping campaigns, mentoring talent, and making the work—not simply managing it.

Working with Brand Strategy, Marketing, Research & Insights, and business partners, you'll lead creative development across integrated campaigns, enterprise experiences, sponsorships, executive engagements, field marketing, and the continued evolution of New York Life's visual identity.

The ideal candidate brings 15+ years of experience leading integrated brand creative. They are an accomplished designer and creative leader with a portfolio demonstrating conceptual thinking, integrated campaign development, and visual storytelling. They thrive leading a small, collaborative team while remaining deeply involved in the creative process and are motivated to help grow New York Life's Brand Creative function over time.

Key Responsibilities:

• Lead creative development for integrated campaigns, sponsorships, field marketing, executive engagements, internal events, and experiential activations across digital, video, environmental, and branded experiences.
• Develop and direct creative across digital, video, experiential, presentations, and branded communications.
• Lead and mentor a growing Brand Creative team while fostering a culture of collaboration and creative excellence.
• Guide the continued evolution and application of New York Life’s visual identity across the enterprise.
• Lead creative development for brand architecture, value proposition narratives, visual identities, and other foundational brand assets.
• Collaborate with internal teams and agency partners to extend creative concepts across channels and experiences.
• Work independently and collaboratively with Brand Strategy, Marketing, Research & Insights, and business partners to bring integrated ideas to life.
• Present work, guide feedback, and champion ideas from concept to execution.
• Balance leadership and hands‑on creative work while managing multiple priorities with exceptional quality and attention to detail.

Qualifications:

• 15+ years of experience in creative direction, brand design, or integrated creative leadership.
• Experience developing brand communications for financial services, wealth management, insurance, healthcare, or another complex, relationship-driven category.
• Experience leading creative teams as an active, hands‑on contributor.
• A portfolio demonstrating the ability to translate brand strategy into compelling creative across campaigns, sponsorships, experiential activations, digital experiences, executive engagements, and enterprise initiatives.
• Strong understanding of visual identity systems and their application across enterprise organizations.
• Experience collaborating with strategists, marketers, researchers, writers, designers, business partners, and external agencies.
• Strong communication and presentation skills.
• Naturally curious and self‑motivated, with a genuine desire to build expertise in financial services, New York Life's brand, planning philosophy, and the evolving needs of clients and advisors.
• Integrated brand campaigns
• Brand architecture and visual identity
• Sponsorship and experiential activations
• Executive and internal brand experiences
• Field marketing and advisor communications
• Digital, video, and presentation design
• Branded content and thought leadership

Job Level: LEVELMG3

Pay Transparency

Salary Range:$160,000-$228,500

Discretionary bonus eligible:Yes

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We’re proud that due to our mutuality, we operate in the best interests of our policy owners.

Job Requisition ID: 94350

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Family Friendly Benefits

Find benefits that support your unique family situation, including fertility assistance, paid new‑parent benefits, backup childcare services, free virtual tutoring, and more.

We Invest in Your Future

Enjoy a more secure future with a company-sponsored pension plan for eligible employees and a savings plans with a company match 1 .

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Summer Flex Time

Take time for yourself and your loved ones. Enjoy reduced working hours during the summer months.

Disclaimer 1 : Eligibility for, and benefits under, the Pension Plan and 401(k) Savings Plan (“Plans”) are determined in accordance with the terms of the applicable plan document. Employees of certain subsidiaries, including but not limited to Group Benefit Solutions, employees of Life Insurance Company of North America and New York Life Group Insurance Company of NY, are not eligible to participate in the Pension Plan. In the event of a conflict between this information and the applicable plan document, the applicable plan document governs. The Company reserves the right to amend or terminate the Plans at any time.