Director, Field Marketing Programs and Activation
New York Life Insurance Co
Turn this role into an interview — a resume and cover letter built around what this employer wants.
Job summary
New York Life Insurance Co. in New York, NY seeks a Director to oversee activation, adoption, engagement, and growth across the Field Marketing value stream.
You will lead programs and capabilities to help financial professionals acquire and retain clients, blending business strategy with marketing expertise and operational leadership. The role requires developing strategies for awareness and utilization of programs, collaborating with partners across marketing, distribution, sales enablement,
Qualifications
- 10+ years of experience in marketing, sales enablement, program management, business strategy, or related functions.
- 3+ years of people leadership experience.
- Excellent communication, collaboration, and influencing skills.
- Ability to navigate ambiguity and drive results across cross-functional teams.
Responsibilities
- Develop and execute strategies that drive awareness, engagement, and adoption of marketing and prospecting programs.
- Create go-to-market and activation plans to demonstrate value to sales professionals.
- Identify opportunities to improve program performance through better communications and field engagement.
- Monitor adoption trends and metrics to identify barriers and improve outcomes.
- Collaborate with stakeholders across marketing, sales, field leadership, operations, compliance, product, and technology.
- Translate field feedback into actionable recommendations that improve programs and user experiences.
- Coach, mentor, and develop a team responsible for program activation and field engagement.
- Foster a culture of accountability, innovation, collaboration, and continuous improvement.
Skills
Job description
1 open jobs. Use your resume to get matched with the right job.
- Jobs will be labeled when they’re a potential match
- Potential matches will be shown first in search results
- Relevant skills and experience will be listed so you know why those jobs are a match
New York, New York, United States
Hybrid
94858
Client Growth & Retention Value Stream
New York,New York,United States
Job Requisition ID:94858
Role Overview:
We are seeking a strategic and execution-oriented leader to oversee activation, adoption, engagement, and growth across the full Field Marketing value stream, including programs and capabilities that help financial professionals find more, keep more, and win more clients.
This role is responsible for developing and executing strategies that increase awareness, utilization, and business impact across a broad portfolio of field and corporate-led marketing and prospecting programs, including digital marketing tools—websites, email marketing, and social media solutions—local event marketing programs, lead generation programs, client retention programs, and other initiatives designed to support the field across the full client acquisition and retention journey.
The role requires someone who will blend business strategy, marketing expertise, and operational leadership to connect efforts across the value stream, align priorities across program areas, and drive field adoption and measurable outcomes. They will work cross-functionally with partners across marketing, distribution, sales enablement, product, operations, compliance, and field leadership to ensure programs are effectively launched, promoted, supported, and optimized.
This is a people leadership role responsible for managing and developing a team while leading multiple complex initiatives simultaneously.
What You’ll Do:
- Develop and execute strategies that drive awareness, engagement, and adoption of marketing and prospecting programs.
- Create go-to-market and activation plans that help sales professionals understand the value of available programs and incorporate them into their businesses.
- Identify opportunities to improve program performance through enhanced communications, awareness, and field engagement strategies.
- Monitor adoption trends and performance metrics to identify opportunities, remove barriers, and improve outcomes.
- Collaborate with stakeholders across marketing, sales, field leadership, operations, compliance, product, and technology teams.
- Translate field feedback into actionable recommendations that improve programs and user experiences.
- Coach, mentor, and develop a team responsible for program activation and field engagement.
- Foster a culture of accountability, innovation, collaboration, and continuous improvement.
What You’ll Bring:
Required Skills:
- Excellent communication, collaboration, and influencing skills.
- Proven ability to navigate ambiguity, solve complex business problems, and drive results through cross-functional teams.
- 10+ years of experience in marketing, sales enablement, program management, business strategy, or related functions.
- 3+ years of people leadership experience.
Preferred Skills:
- Experience working directly with sales professionals, advisors, agents, consultants, or other customer-facing business owners.
- Strong leadership experience with a demonstrated ability to build, develop, and motivate high-performing teams.
- Strong project and portfolio management capabilities, including managing multiple complex initiatives simultaneously.
#LI - EM1
#LI - HYBRID
Job Level: LEVELMG2
Pay Transparency
Salary Range:$140,000-$180,000
Discretionary bonus eligible:Yes
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Please note: This role requiresFINRA licensedand/or FINRA Associated Person pre-hire fingerprinting.
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com .
Job Requisition ID: 94858
Upload your resume and see jobs that match your skills and experience
Match Unknown
New York, New York, United States
NYLIM
Hybrid
Senior Associate, Field Experience - Business Strategy Initiatives
New York, New York, United States
Field Experience Value Stream
Hybrid
Corporate Vice President, Product Solutions Senior Marketing Manager
New York, New York, United States
Client Growth & Retention Value Stream
Hybrid
Corporate Vice Pres, Director, AI/Agentic Experience Strategy and UX Architecture - Field Journeys
New York, New York, United States
Experience & Digital Marketing
Hybrid
Senior Associate, Product Owner Weath Experience
New York, New York, United States
NYL360
Remote
CVP, Group Benefits Product Lead
New York, New York, United States
Group Benefit Solutions
Hybrid
Senior Associate - Foundational Business Communications
New York, New York, United States
Corporate Communications
Hybrid
Senior Associate - Corporate Communications
New York, New York, United States
Corporate Communications
Hybrid
Director, Institutional Client Marketing
Jersey City, New Jersey, United States
NYLIM
Hybrid
Slide 1 of 3
Learn how Noah built an AI tool to save time on compliance reviews. Key Takeaways: A custom GPT is transforming compliance reviews. The tool delivers...
Ever wonder what it’s like to intern at New York Life? Our interns spent the summer working on real-world projects, gaining hands‑on experience, and b...
Our Hybrid work environment provides flexibility and balance, allowing you to find your work life harmony.
Find benefits that support your unique family situation, including fertility assistance, paid new-parent benefits, backup childcare services, free virtual tutoring, and more.
Enjoy a more secure future with a company-sponsored pension plan for eligible employees and a savings plans with a company match 1 .
Take advantage of our tuition reimbursement program to further your education and advance your career with job-related courses and programs.
Take time for yourself and your loved ones. Enjoy reduced working hours during the summer months.
Disclaimer 1 : Eligibility for, and benefits under, the Pension Plan and 401(k) Savings Plan (“Plans”) are determined in accordance with the terms of the applicable plan document. Employees of certain subsidiaries, including but not limited to Group Benefit Solutions, employees of Life Insurance Company of North America and New York Life Group Insurance Company of NY, are not eligible to participate in the Pension Plan. In the event of a conflict between this information and the applicable plan document, the applicable plan document governs. The Company reserves the right to amend or terminate the Plans at any time.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
