Corcoran Marketing and Communications Manager

The George Washington University; Washington (District of Columbia); Hybrid; USD 66,000 - 91,000; Full time

Job summary

The George Washington University is seeking a Communications and Marketing Manager to advance the strategic priorities of the Corcoran School of the Arts & Design.

The role leads the development and execution of comprehensive communications and marketing strategies to position the school as a leader in arts and scholarship, while shaping messaging across social media, websites, newsletters, and campaigns.

Qualifications

• Bachelor's degree + 2 years relevant experience OR Master’s degree.
• Superior oral and written communication skills.
• Ability to manage social media platforms.
• Ability to create, edit, monitor, and promote content.
• Experience with online content management systems.
• Experience developing printed or digital collateral including guidance on design, video, or photography.
• Advertising and marketing expertise.

Responsibilities

• Develop and execute a comprehensive communications and marketing strategy for the Corcoran School.
• Direct internal and external communications for academic divisions, partnerships, and events.
• Shape messaging across channels: social media, websites, newsletters, ads and collateral.
• Collaborate with senior leadership on messaging and event promotion; create video content.
• Build relationships with faculty to identify stories of impact and innovation.

Skills

Oral & written comms

Social media management

Content creation & editing

Content management systems

Collateral design

Advertising & marketing

Video/photography guidance

Education

Bachelor's degree in relevant field

Master's degree or higher in relevant area

Job description

Job Description Summary: George Washington University is seeking a Communications and Marketing Manager to advance and support the strategic priorities of its Corcoran School of the Arts & Design.

George Washington University is seeking a Communications and Marketing Manager to advance and support the strategic priorities of its Corcoran School of the Arts & Design. The Communications and Marketing Manager is responsible for creating and executing comprehensive communications and marketing strategy that positions the Corcoran School as a leader in the arts and art scholarship, advances its organizational brand, and manages its voice in public-facing materials. Responsibilities include directing, managing, and implementing internal and external communications and strategy for the school’s academic divisions, partnerships, community engagement initiatives, events and exhibitions. The manager will help shape and iterate messaging across communications channels, including social media, websites, newsletters, advertising campaigns and marketing collateral. The manager will also work with the schools’ senior leadership on messaging and critical external and internal communications, as well as event promotion and creation of video content to engage and inform key stakeholders. The manager will also build and maintain close relationships with faculty to identify and promote stories of impact and innovation. This is a position for a proactive, responsive and motivated individual willing to work within a dynamic educational and programmatic environment, and contribute to the broader institutional vision. Performs other work related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position. GW’s Corcoran School of the Arts and Design is dedicated to educating the next generation of cultural leaders. Part of the Columbian College of Arts and Sciences, the school functions as an incubator for artists, designers and scholars, who learn from internationally renowned faculty at the intersection of creativity and social innovation. The school has seven program areas that offer undergraduate and graduate degrees in art history, design, interior architecture, museum studies, music, fine arts, theatre and dance. Its home in Washington, D.C., means students work and study at some of the city’s most prestigious companies, galleries and museums. Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 2 years of relevant professional experience, or, a Master's degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience. Preferred Qualifications:

• A Bachelor’s degree in an appropriate area of specialization and at least 2 years of relevant professional experience.
• Superior oral and written communication skills.
• Demonstrated ability to manage social media platforms.
• Demonstrated ability to create, edit, monitor, and promote a wide range of content.
• Experience with online content management systems.
• Demonstrated skill in developing printed or digital collateral including providing guidance and direction or executing design, video, or other photography work.
• Advertising and marketing expertise.

Hiring Range $66,095.67 - $90,896.59. GW Staff Approach to Pay How is pay for new employees determined at GW? Healthcare Benefits GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs. Campus Location: Foggy Bottom, Washington, D.C. College/School/Department: Division of Safety and Operation Family: Comm, Mktg & Media Sub-Family: Communications and Public Relations Stream: Individual Contributor Level: Level 2 Full-Time/Part-Time: Full-Time Hours Per Week: 40 Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM. Occasional evenings and weekends. Will this job require the employee to work on site? Yes Employee Onsite Status: Hybrid Telework: Yes Required Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search Employer will not sponsor for employment Visa status Internal Applicants Only? No Background Screening Successful Completion of a Background Screening will be required as a condition of hire. EEO Statement The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.