Assistant Program Director, Marketing360

The George Washington University; Washington (District of Columbia); Hybrid; USD 59,000 - 97,000; Full time

Benefits offered by this job

Healthcare benefits

Job summary

The George Washington University is seeking an Assistant Program Director for Marketing360 within the F. David Fowler Career Center in Washington, DC.

You will lead day-to-day operations, design a two-semester program, and coordinate pro bono projects that connect students with marketing careers. You will build relationships with external partners, mentor students on resumes and networking, and partner with GW School of Business to align programming with academic learning.

Qualifications

• Bachelor's degree in an appropriate area plus 2 years of relevant professional experience, or, a Master's degree or higher in a relevant area of study.
• Degree must be conferred by the start date of the position.
• Degree requirements may be substituted with an equivalent combination of education, training and experience.
• Experience in marketing, marketing communications, career development, higher education, program management, or a related field is desired.
• Demonstrated strong organizational skills and exceptional attention to detail.
• Ability to think strategically while operating effectively as an independent contributor and managing day-to-day execution.
• Demonstrated ability to build and maintain productive relationships with external professionals, employers, alumni, faculty, and other stakeholders.
• Experience developing and delivering workshops, events, or other student-facing programming.

Responsibilities

• Manage the day-to-day operations and ongoing development of Marketing360, ensuring programming, communications, events, and student experiences are organized, timely, and aligned with program goals.
• Design and deliver a two-semester program that helps undergraduate and graduate students explore marketing career paths, build technical and soft skills, and develop professional networks.
• Plan and execute workshops, presentations, networking events, site visits, and other student-facing career development activities.
• Develop clear, engaging, student-focused messaging and communications to promote programming, opportunities, expectations, and resources.
• Manage program operations, including budgets, contracts, scheduling, logistics, records, student participation, communications, and other administrative processes.
• Coordinate the Marketing360 pro bono project experience, including project planning, student teams, client communication, timelines, and logistics.
• Oversee student workers supporting the program and manage program resources, presentations, guides, templates, and other student-facing materials.
• Track participation and career-related outcomes and use data and feedback to evaluate the program and improve delivery.
• Identify and implement process improvements that strengthen program effectiveness and the student experience.

Skills

Marketing

Program management

Communications

Organization

Google Workspace

Microsoft Word

Excel

PowerPoint

Canva

Data collection

Program assessment

Reporting

Career coaching

Student advising

Relationship building

Workshop development

Event planning

Education

Bachelor's degree + 2 years experience

Tools

Google Workspace

Microsoft Word

Excel

PowerPoint

Canva

Job description

Job Description Summary

The F. David Fowler Career Center ( FDFCC ) supports GW Business students and alumni in developing the skills, knowledge, and connections needed to navigate their careers. Through career programming, guidance, employer and alumni engagement, and experiential learning, the Center connects students with opportunities to explore career paths, build skills, and gain experience.

Posting Details

I. Job Overview

Job Description Summary

The F. David Fowler Career Center ( FDFCC ) supports GW Business students and alumni in developing the skills, knowledge, and connections needed to navigate their careers. Through career programming, guidance, employer and alumni engagement, and experiential learning, the Center connects students with opportunities to explore career paths, build skills, and gain experience.

Marketing360 is a career development program for undergraduate and graduate students interested in marketing. The program helps students understand the range of career paths available in marketing, build technical and professional skills, and develop relationships with alumni and industry professionals. Programming includes workshops, networking, industry engagement, and experiential learning.

The Assistant Program Director, Marketing360 leads the day-to-day management and continued development of the program. The role combines program operations, student-focused communications and engagement, external relationship building, experiential programming, and career guidance. Marketing360 culminates in cross-functional, semester-long pro bono projects that allow students to apply what they have learned to real-world client challenges in a team-based environment.

Key Responsibilities Include

Program Management and Development

• Manage the day-to-day operations and ongoing development of Marketing360, ensuring programming, communications, events, and student experiences are organized, timely, and aligned with program goals.
• Design and deliver a two-semester program that helps undergraduate and graduate students explore marketing career paths, build technical and soft skills, and develop professional networks.
• Plan and execute workshops, presentations, networking events, site visits, and other student-facing career development activities.
• Develop clear, engaging, student-focused messaging and communications to promote programming, opportunities, expectations, and resources.
• Manage program operations, including budgets, contracts, scheduling, logistics, records, student participation, communications, and other administrative processes.
• Coordinate the Marketing360 pro bono project experience, including project planning, student teams, client communication, timelines, and logistics.
• Oversee student workers supporting the program and manage program resources, presentations, guides, templates, and other student-facing materials.
• Track participation and career-related outcomes and use data and feedback to evaluate the program and improve delivery.
• Identify and implement process improvements that strengthen program effectiveness and the student experience.

Collaboration and Relationship Building

• Build and maintain relationships with industry professionals, employers, alumni, and other external partners to create a strong pipeline of speakers, mentors, networking opportunities, and pro bono project partners.
• Identify and cultivate new relationships that expand students' exposure to marketing careers, industries, organizations, and professional opportunities.
• Maintain strong relationships with Marketing faculty and identify opportunities to connect academic learning with career exploration and professional development.
• Partner with colleagues across the Fowler Career Center and GW School of Business to strengthen student programming and identify opportunities for collaboration.

Student Career Advising

• Provide individualized career advising to undergraduate and graduate students across industries.
• Help students assess their interests, skills, and goals and identify appropriate marketing career paths and opportunities.
• Mentor students on resumes, interviewing, professional branding, networking, and other career-readiness skills.
• Connect students with relevant career resources, alumni, employers, and other opportunities.

Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

This is a hybrid position with a combination of on-campus and remote work. The role requires regular on-campus presence for student programming, meetings, events, and other responsibilities.

Minimum Qualifications

Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 2 years of relevant professional experience, or, a Master's degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Preferred Qualifications

• Experience in marketing, marketing communications, career development, higher education, program management, or a related field is desired.
• Demonstrated experience managing programs, projects, events, or other complex initiatives with multiple stakeholders and deadlines.
• Strong organizational skills and exceptional attention to detail.
• Strong fluency with office and productivity technology, including Google Workspace and Microsoft Word, Excel, and PowerPoint and/or Canva.
• Ability to think strategically while operating effectively as an independent contributor and managing day-to-day execution.
• Demonstrated ability to build and maintain productive relationships with external professionals, employers, alumni, faculty, and other stakeholders.
• Experience developing and delivering workshops, events, or other student-facing programming.
• Strong written and verbal communication skills, including the ability to develop clear and engaging student-focused communications.
• Experience with career coaching, student advising, talent development, or related areas preferred.
• Experience with data collection, program assessment, and reporting preferred.

Hiring Range

$58,992.50 - $97,373.72

GW Staff Approach to Pay

How is pay for new employees determined at GW?

Healthcare Benefits

GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs.

II. JOB DETAILS

Campus Location:

Foggy Bottom, Washington, D.C.

College/School/Department:

School of Business (SB)

Family

Student Affairs

Sub-Family

Career Services

Stream

Individual Contributor

Level

Level 2

Full-Time/Part-Time:

Full-Time

Hours Per Week:

40

Work Schedule:

Monday - Friday, 9:00 A.M. - 6:00 P.M.

Will this job require the employee to work on site?

Yes

Employee Onsite Status

Hybrid

Telework:

Yes

Required Background Check:

Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search

Special Instructions to Applicants:

Employer will not sponsor for employment Visa status

Internal Applicants Only?

No

Posting Number:

S014532

Background Screening

Successful Completion of a Background Screening will be required as a condition of hire.

EEO Statement:

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.