Digital Multimedia Specialist

George Washington University; Washington (District of Columbia); Hybrid; USD 25,000 - 41,000; Full time

Job summary

George Washington University’s School of Engineering and Applied Science seeks a Digital Multimedia Specialist to create and collect content across multimedia platforms, elevating branding, enrollment, alumni engagement, and research storytelling. The role collaborates with the Director of Communications and Marketing and the MarCom team to craft compelling visual narratives that align with GW's brand.

Based in Washington, DC, this hybrid role involves managing content calendars, capturing

Qualifications

• Bachelor's degree in an appropriate area plus 2 years of relevant professional experience; degree requirements may be substituted with an equivalent combination of education, training and experience.
• 2+ years of experience in graphic design, digital media, video and photo editing, creative design and website design.
• Experience with project management and managing enterprise social media accounts; proficiency with marketing and communications tools.

Responsibilities

• Plans and implements through visual storytelling that engages key internal and external audiences, creating and amplifying authentic and inclusive brand reaffirming messages and thought leadership.
• Plans and manages through execution, graphic design and video production for the school in a creative, collaborative and inclusive team environment.
• Strategizes and executes on a timeline, co-managing the content calendar, collaborating with team members managing social media, web and other earned and owned media.
• Manages software and digital filing/ sharing of content, recommending software and equipment as needed.
• Measures outcomes to determine future shifts in creative direction, strategy, and tactics.
• Oversees graphic design, content capture and editing, communications and multimedia to achieve department's goals and maintain consistency across offices and departments.
• Regularly will capture content with school equipment (photo, video, audio) to leverage content production.

Skills

Graphic design

Video editing

Photo editing

Website design

Project management

Social media management

Marketing

Brand storytelling

Education

Bachelor's degree or equivalent (area of specialization)

Job description

Job Description Summary

GW Engineering seeks a Digital Multimedia Specialist to advance the strategic mission of the School of Engineering and Applied Science by creating and collecting content to share our stories and messages across a variety of multimedia platforms. Working collaboratively with the Director of Communications and Marketing, the MarCom team and other stakeholders, the Digital Multimedia Specialist works to elevate the academic reputation, enrollment efforts, alumni engagement, research enterprise, and connect the GW Engineering community of students, faculty, staff and alumni with high-quality visual information and experiences. Graphic design, video and photo capture, and editing are key elements of this position. They plan and implement visual storytelling that engages key internal and external audiences, creating and amplifying authentic and inclusive brand-reaffirming messages and thought leadership. The individual creates and implements a strategic social media calendar, developing content that amplifies timely and appropriate messages to key audiences through key media. They manage software and digital filing/ sharing of content. Core relationships within the school include the Dean's office, the marketing and communications team, administrative colleagues across academic departmental leadership, graduate enrollment and admissions, undergraduate enrollment and admissions, student-facing roles and Development and Alumni Relations. Within the university, this role collaborates with GW Creative Services and GW Advertising, and other departments to produce visual storytelling. The position reports to the Director of Communications and Marketing and should specialize in visual/creative content creation and provide strategic vision associated with creation of marketing deliverables used in print, web and multimedia applications throughout the school of engineering. The role performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications

Bachelor's degree in an appropriate area of specialization plus 2 years of relevant professional experience. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Preferred Qualifications

• 2+ years of successful experience in graphic design, digital media, video and photo editing, creative design and website design.
• Project management experience preferred.
• Demonstrated knowledge and experience with key video and photo editing software. Candidates should share professional social media profiles to demonstrate experience managing enterprise accounts.
• A background in marketing and communications, leveraging digital marketing tools and software to amplify authentic messaging and storytelling that is informative and/or persuasive.
• Successful experience in visual storytelling across multiple social media channels.
• Strong organizational and operational skills to oversee and complete multiple complex projects working in parallel.
• Experience in marketing in higher education is preferred, but not required.
• Exceptional judgment and the ability to interact effectively with a diverse population at all levels, facilitate decision-making and maintain a positive and constructive demeanor treating all staff, students, faculty, alumni and vendors with professionalism, courtesy and respect.

Additional Responsibilities

• Plans and implements through visual storytelling that engages key internal and external audiences, creating and amplifying authentic and inclusive brand reaffirming messages and thought leadership.
• Plans and manages through execution, graphic design and video production for the school in a creative, collaborative and inclusive team environment.
• Strategizes and executes on a timeline, co-managing the content calendar, collaborating with team members managing social media, web and other earned and owned media.
• Manages software and digital filing/ sharing of content, recommending software and equipment as needed.
• Measures outcomes to determine future shifts in creative direction, strategy, and tactics.
• Oversees graphic design, content capture and editing, communications and multimedia to achieve department's goals and maintain consistency across offices and departments.
• Regularly will capture content with school equipment (photo, video, audio) to leverage content production.
• Follow the AP Style Guide, the GW Brand Guide and integrate brand personality as appropriate; and manage permissions for displaying personas in the content.
• Perform in a hybrid position located within the GW School of Engineering and Applied Science in Washington, D.C., just two blocks from the Foggy Bottom Metro (Orange, Silver, Blue) and collaborate with the GW Marketing and Communications team located a few blocks away in "Western Market" at 2000 Pennsylvania Ave.

Campus Location

Foggy Bottom, Washington, D.C.

College/School/Department

School of Engineering and Applied Sciences (SEAS)

Hours Per Week

40

Hiring Range

$18.40 - $30.00

Work Schedule

Monday - Friday, 8:00am - 5:00pm

Employee Onsite Status

Hybrid

Required Background Check

Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search

EEO Statement

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.