Copywriter, CPG Brand & Ecommerce (Hybrid NYC)

Pets + People; New York (NY); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental & Vision insurance

HSA/FSA options

401(k) with company match

Commuter benefits

Generous vacation, personal, and well‑

Parental leave

Pawternity Leave

Pet-friendly office

Hybrid flexible schedule, with Work-At

Job summary

Pets + People is seeking a Copywriter to join our marketing team in New York, hybrid (3 days in‑office, 2 remote). You’ll write ecommerce and packaging copy across licensed pet and household brands, shaping product listings, A+/content, and retail signage.

Ideal candidates have 4+ years of copywriting, are adept at multiple brand voices, and excel at proofreading, research, and collaborating with cross‑functional teams to ensure accurate, on‑brand messaging.

Qualifications

• Bachelor's degree in English, Marketing, Communications, or a related field
• 4+ years of copywriting experience across ecommerce and packaging
• Excellent written communication with a strong eye for detail and grammar
• Ability to write in multiple distinct brand voices and switch between them quickly
• Strong organizational skills to manage copy across many brands and deadlines
• Comfortable working in a fast-paced, collaborative environment
• Proficiency with Microsoft Word, PowerPoint, and Excel; familiarity with Asana is a plus
• Experience writing for Amazon or other retail ecommerce listings is a plus
• Interest in consumer goods; experience in pet or household categories is a plus

Responsibilities

• Write and edit ecommerce copy across the portfolio, including product titles, bullet points, descriptions, A+/enhanced content, and brand store copy
• Write and edit packaging copy, including front-of-pack claims, back-of-pack messaging, and ingredient/feature callouts
• Draft scripts for social media content across the portfolio
• Write signage copy for retail displays, activations, and events
• Translate complex product information into clear consumer messaging and ensure alignment with brand guidelines
• Adapt brand voice across multiple licensed brands while maintaining editorial standards

Skills

Copywriting

Brand voice adaptation

Editing/Proofreading

Attention to detail

Time management

Education

Bachelor’s degree in English, Marketing, Communications, or related field

Tools

Microsoft Word

PowerPoint

Excel

Asana

Job description

Pets + People is seeking a Copywriter to join our marketing team in New York, hybrid (3 days in‑office, 2 remote). You’ll write ecommerce and packaging copy across licensed pet and household brands, shaping product listings, A+/content, and retail signage.

Ideal candidates have 4+ years of copywriting, are adept at multiple brand voices, and excel at proofreading, research, and collaborating with cross‑functional teams to ensure accurate, on‑brand messaging.