Hybrid Senior Copywriter - NYC (3 Days Onsite)

She Runs It; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

She Runs It in New York City is seeking a Senior Copywriter for a hybrid role, working 3 days onsite Tuesday through Thursday. The role requires 5+ years of copywriting across performance marketing, advertising, growth marketing, direct response, or digital marketing, and a strategic, performance-minded writing style balancing storytelling with conversion-focused messaging.

You will craft integrated campaigns, messaging platforms, headlines, and creative concepts across paid social, display,

Qualifications

• 5+ years of copywriting experience across performance marketing, advertising, growth marketing, direct response, or digital marketing.
• Strategic, performance-minded writer who balances brand storytelling with conversion-focused messaging.
• Strong portfolio demonstrating measurable business results.
• Ability to collaborate with designers, strategists, marketers, media buyers, and analysts.

Responsibilities

• Develop integrated campaigns, messaging platforms, headlines, and creative concepts.
• Drive awareness, qualified leads, applications, event registrations, and enrollment.
• Span paid social, display, search, landing pages, video, email, CRM, SMS, direct mail, retargeting, and nurture campaigns.
• Understand customer journeys, audience segmentation, marketing funnels, and conversion optimization.
• Use campaign data, audience insights, A/B testing, and creative experimentation to refine messaging and improve performance.

Skills

Copywriting

Performance marketing

Direct response

Digital marketing

Job description

She Runs It in New York City is seeking a Senior Copywriter for a hybrid role, working 3 days onsite Tuesday through Thursday. The role requires 5+ years of copywriting across performance marketing, advertising, growth marketing, direct response, or digital marketing, and a strategic, performance-minded writing style balancing storytelling with conversion-focused messaging.

You will craft integrated campaigns, messaging platforms, headlines, and creative concepts across paid social, display,