Copywriter - CPG / Brand & Ecommerce

Pets + People; New York (NY); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental & Vision insurance

HSA/FSA options

401(k) with company match

Commuter benefits

Generous vacation, personal, and well‑

Parental leave

Pawternity Leave

Pet-friendly office

Hybrid flexible schedule, with Work-At

Job summary

Pets + People is seeking a Copywriter to join our marketing team in New York, hybrid (3 days in‑office, 2 remote). You’ll write ecommerce and packaging copy across licensed pet and household brands, shaping product listings, A+/content, and retail signage.

Ideal candidates have 4+ years of copywriting, are adept at multiple brand voices, and excel at proofreading, research, and collaborating with cross‑functional teams to ensure accurate, on‑brand messaging.

Qualifications

• Bachelor's degree in English, Marketing, Communications, or a related field
• 4+ years of copywriting experience across ecommerce and packaging
• Excellent written communication with a strong eye for detail and grammar
• Ability to write in multiple distinct brand voices and switch between them quickly
• Strong organizational skills to manage copy across many brands and deadlines
• Comfortable working in a fast-paced, collaborative environment
• Proficiency with Microsoft Word, PowerPoint, and Excel; familiarity with Asana is a plus
• Experience writing for Amazon or other retail ecommerce listings is a plus
• Interest in consumer goods; experience in pet or household categories is a plus

Responsibilities

• Write and edit ecommerce copy across the portfolio, including product titles, bullet points, descriptions, A+/enhanced content, and brand store copy
• Write and edit packaging copy, including front-of-pack claims, back-of-pack messaging, and ingredient/feature callouts
• Draft scripts for social media content across the portfolio
• Write signage copy for retail displays, activations, and events
• Translate complex product information into clear consumer messaging and ensure alignment with brand guidelines
• Adapt brand voice across multiple licensed brands while maintaining editorial standards

Skills

Copywriting

Brand voice adaptation

Editing/Proofreading

Attention to detail

Time management

Education

Bachelor’s degree in English, Marketing, Communications, or related field

Tools

Microsoft Word

PowerPoint

Excel

Asana

Job description

Copywriter – CPG / Brand & Ecommerce

New York, New York, United States (Hybrid – 3 days/week in office)

Who We Are

At Pets + People, we make tails wag and customers smile with products brought to market through strategic licensing and innovation. Our brands make everyday life fresh, fun, and user-friendly for the whole family.

Our team of over 80 dedicated employees is headquartered in New York City with both national and global support. With our background, experience, and network, we are uniquely positioned to extend the reach of any brand to a new market.

“We’ve been a pioneer in licensing since 2008, translating favorite brands into practical ‘pet’ applications. In 2014, we expanded our vision into new markets within the ‘people’ sector. Now, we are leveraging our long track record of success and applying it both to pets + people. “ – Steven Shweky, Top Dog

Learn more about our capabilities at www.petspeople.com

About the Role

We’re looking for a Copywriter to join our marketing team and write across our portfolio of licensed pet and household brands, spanning both ecommerce and packaging. This role helps shape the words that show up on‑shelf and beyond, from product listings and A+ content to packaging copy and claims. This position partners closely with our Marketing Managers to keep every brand’s voice sharp, accurate, and consistent.

What You’ll Do

Content Creation & Copywriting

• Write and edit ecommerce copy across the portfolio, including product titles, bullet points, descriptions, A+/enhanced content, and brand store copy
• Write and edit packaging copy, including front-of-pack claims, back-of-pack messaging, and ingredient/feature callouts
• Draft scripts for social media content across the portfolio
• Write signage copy for retail displays, activations, and events

Brand Voice & Cross-Functional Collaboration

• Translate complex product and category information into clear, consumer-friendly messaging that highlights key benefits and differentiators, partnering with Brand Marketing Managers and cross-functional teams (Regulatory, Product Development, Marketing) to ensure accuracy and alignment
• Adapt and evolve brand voice across multiple licensed brands, maintaining style guides and editorial standards while staying true to licensor guidelines
• Present concepts and copy to brand managers, incorporate feedback, and lead revisions with clarity and confidence

Quality & Research

• Proofread and edit all copy for accuracy, grammar, and brand voice consistency
• Research competitor listings and stay current on category, cultural, digital, and retail trends to keep copy relevant and differentiated

What You’ll Bring

• Bachelor’s degree in English, Marketing, Communications, or a related field
• NYC-based with a flexible schedule (3 days in-office, 2 days remote)
• 4+ years of copywriting experience, ideally spanning both ecommerce and packaging
• Excellent written communication skills with a strong eye for detail and grammar
• Ability to write in multiple distinct brand voices and switch between them quickly
• Strong organizational skills with the ability to manage copy across many brands and deadlines simultaneously
• Comfortable working in a fast‑paced, collaborative environment
• Positive, proactive attitude with a willingness to learn and grow
• Experience with Microsoft Word, PowerPoint, and Excel; familiarity with Asana a plus
• Experience writing for Amazon or other retail ecommerce listings is a plus
• Experience working in a PIM system is a plus
• Interest in consumer goods; experience in pet or household categories is a plus

Hybrid Work

We're a hybrid office culture, in office 3 days a week with flexibility to work from home the rest. We value the connection and collaboration that in‑person work brings, while giving our team room to work in the way that's most effective for them.

Compensation

The salary range for this role is $85,000 – $105,000 per year, depending on experience, skills, and location.

Benefits

• Medical, Dental & Vision insurance
• HSA/FSA options
• 401(k) with company match
• Commuter benefits
• Generous vacation, personal, and wellness days that grow with tenure
• Parental leave
• "Pawternity Leave" for new pet parents
• Pet-friendly office
• Hybrid flexible schedule, with additional Work-From-Anywhere days throughout the year

Equal Opportunity Statement

Fetch is an Equal Opportunity/Affirmative Action Employer. All applicants will receive consideration for employment without regard to race, color, marital status, sex, sexual orientation, gender identity and/or expression, age, religion, disability, citizenship status, national origin, pregnancy, veteran status, and any other factor protected by applicable law.