Copywriter

Soni Resources; New York (NY); On-site; USD 41,000 - 48,000; Part time

Job summary

Soni Resources Group is seeking a creative, detail-oriented Part-Time Copywriter to support six consumer brands in retail, footwear, fashion, beauty, or accessories. You will craft product descriptions, emails, and brand voices that romance the product and drive conversions.

Based in New York, you will collaborate with marketing and e-commerce teams, adapt voice across brands, and occasionally travel to the NYC office for in-person collaboration.

Qualifications

• Must have copywriting experience within retail, footwear, fashion, beauty, or accessories.
• Strong portfolio demonstrating product descriptions, product storytelling, and email marketing copy.
• Proven ability to romance products through aspirational, consumer-focused storytelling rather than simply listing features.
• Experience writing for e-commerce and consumer-facing brands.
• Ability to develop and adapt distinct brand voices across multiple brands.
• Strong understanding of consumer behavior, brand positioning, and conversion-driven copy.
• Excellent writing, editing, and organizational skills.
• Must be able to travel to the New York City office occasionally for in-person meetings and collaboration.

Responsibilities

• Product storytelling: write descriptions that romance the product, highlighting style, features, benefits, and customer appeal.
• Email marketing: craft subject lines, headlines, body copy and CTAs to drive engagement.
• Brand voice: create and maintain distinct voices and messaging across six brands.
• Adapt copy to different consumer audiences while preserving brand personality.
• Collaborate with creative, marketing, and e-commerce teams for consistency.
• Edit and proofread copy for accuracy and clarity.

Skills

Copywriting

Brand voice

Email marketing

Product storytelling

Editing

Job description

Soni is seeking a creative, detail-oriented Part-Time Copywriter with experience in retail, footwear, fashion, beauty, or accessories to support six consumer brands.

The ideal candidate knows how to "romance the product," transforming product features into compelling, aspirational storytelling that builds desire and drives purchases. This person will develop engaging product descriptions, email marketing copy, and distinct brand voices across multiple brands.

Responsibilities:

Product Storytelling: Write compelling product descriptions that romance the product, highlighting style, features, benefits, and customer appeal.

Email Marketing: Develop engaging subject lines, headlines, body copy, and calls to action (CTAs) that drive customer engagement and conversions.

Brand Voice: Develop and maintain distinct brand voices, tone-of-voice guidelines, and messaging across six brands.

Adapt copy to different consumer audiences while maintaining each brand's unique personality.

Collaborate with creative, marketing, and e-commerce teams to ensure consistent messaging.

Edit and proofread copy for accuracy, clarity, and brand alignment.

Qualifications:

Must have copywriting experience within retail, footwear, fashion, beauty, or accessories.

Strong portfolio demonstrating product descriptions, product storytelling, and email marketing copy.

Proven ability to romance products through aspirational, consumer-focused storytelling rather than simply listing features.

Experience writing for e-commerce and consumer-facing brands.

Ability to develop and adapt distinct brand voices across multiple brands.

Strong understanding of consumer behavior, brand positioning, and conversion-driven copy.

Excellent writing, editing, and organizational skills.

Must be able to travel to the New York City office occasionally for in-person meetings and collaboration.

Compensation: $30 - $35/ Hr
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
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