Sr. Copywriter

She Runs It; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

She Runs It in New York City is seeking a Senior Copywriter for a hybrid role, working 3 days onsite Tuesday through Thursday. The role requires 5+ years of copywriting across performance marketing, advertising, growth marketing, direct response, or digital marketing, and a strategic, performance-minded writing style balancing storytelling with conversion-focused messaging.

You will craft integrated campaigns, messaging platforms, headlines, and creative concepts across paid social, display,

Qualifications

• 5+ years of copywriting experience across performance marketing, advertising, growth marketing, direct response, or digital marketing.
• Strategic, performance-minded writer who balances brand storytelling with conversion-focused messaging.
• Strong portfolio demonstrating measurable business results.
• Ability to collaborate with designers, strategists, marketers, media buyers, and analysts.

Responsibilities

• Develop integrated campaigns, messaging platforms, headlines, and creative concepts.
• Drive awareness, qualified leads, applications, event registrations, and enrollment.
• Span paid social, display, search, landing pages, video, email, CRM, SMS, direct mail, retargeting, and nurture campaigns.
• Understand customer journeys, audience segmentation, marketing funnels, and conversion optimization.
• Use campaign data, audience insights, A/B testing, and creative experimentation to refine messaging and improve performance.

Skills

Copywriting

Performance marketing

Direct response

Digital marketing

Job description

Our client is seeking a Senior Copywriter for a hybrid role in New York City, working 3 days onsite Tuesday through Thursday.

You should bring 5+ years of copywriting experience across performance marketing, advertising, growth marketing, direct response, or digital marketing. This role requires a strategic, performance-minded writer who can balance brand storytelling with conversion-focused messaging.

You will develop integrated campaigns, messaging platforms, headlines, and creative concepts that drive awareness, qualified leads, applications, event registrations, and enrollment. Your work will span paid social, display, search, landing pages, video, email, CRM, SMS, direct mail, retargeting, and nurture campaigns.

You must understand customer journeys, audience segmentation, marketing funnels, and conversion optimization. Experience using campaign data, audience insights, A/B testing, and creative experimentation to refine messaging and improve performance is essential.

The ideal candidate has a strong portfolio demonstrating measurable business results and can collaborate closely with designers, art directors, marketers, strategists, media buyers, and analysts. Experience with education, consumer marketing, mission-driven organizations, or high-growth brands is preferred.