Copywriter

Delaware North; Buffalo (NY); On-site; USD 62,000 - 67,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus based onLevel

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional cert. Re-"

Friends-and-family discounts at hotels

Job summary

Delaware North is seeking a full-time Copywriter, Advertising and Digital to join our Brand, Creative & Content Studio at our Buffalo, NY headquarters. You will craft engaging digital and traditional copy, shape campaign concepts, and ensure brand voice consistency across channels.

The role emphasizes a digital-first approach with a strong portfolio and 3+ years writing experience in professional settings. Casino industry knowledge is a plus, and collaboration with designers is essential.

Qualifications

• Bachelor's degree preferred.
• Minimum of 3 years of writing experience; provide writing sample or portfolio.
• Digital-first skillset and knowledge of the casino industry preferred.
• Firsthand understanding of casino culture, psychology, and player types.

Responsibilities

• Write engaging copy for digital and traditional channels to drive acquisition, engagement, visitation, revenue, and other KPIs.
• Transform briefs into campaign concepts, emails, direct mail, websites, scripts, billboards, and campaign messaging.
• Edit, revise, and proofread content for accuracy, impact, and brand alignment.
• Apply advertising, social media, storytelling, and digital trends to attract and retain customers responsibly.
• Collaborate with designers and Creative Directors to develop integrated concepts with strong visuals and copy.
• Build relationships across enterprise marketing by understanding client needs, brand requirements, timelines, and expectations.
• Pursue continuous learning, contribute copywriting thought leadership, and grow business knowledge.

Skills

Copywriting

Editing

Digital marketing

Content strategy

Brand voice

Education

Bachelor's degree in writing, English, communications, or marketing

Job description

The opportunity

Delaware North is hiring a full-time Copywriter, Advertising and Digital to join our team at our global headquarters in Buffalo, New York. As a Copywriter, you will be responsible for supporting Delaware North's in-house creative agency, the Brand, Creative & Content Studio.

Pay

Minimum - Anticipated Maximum Base Salary: $62,354 - $66,800 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Write engaging copy for digital and traditional channels that drives customer acquisition, engagement, visitation, revenue, and other key performance goals
• Transform marketing briefs into campaign concepts, emails, direct mail, websites, scripts, billboards, headers, and adapted campaign messaging
• Edit, revise, and proofread all content to ensure accuracy, impact, consistency, and alignment with brand voice
• Apply current advertising, social media, storytelling, and digital communication trends to recommend responsible strategies for attracting and retaining customers
• Collaborate with graphic designers and Creative Directors to develop integrated concepts that combine compelling copy with high impact visuals
• Build strong relationships across enterprise marketing by understanding client needs, brand requirements, project timelines, and efficiency expectations
• Pursue continuous learning, contribute copywriting thought leadership, and strengthen business knowledge while completing assigned projects and goals

More about you

• Bachelor's degree in creative writing, English, communications, or marketing is preferred
• Minimum of 3 years of writing experience in a professional setting required; must provide a writing sample or portfolio
• Digital-first skillset and deep knowledge of the casino industry is preferred
• Firsthand understanding of the casino industry, including culture, psychology and player types

Shift details

M-F

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