Email Marketing Specialist

Delaware-North; Buffalo (NY); Presencial; USD 62.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Profit sharing

Paid vacation and holidays

Parental bonding leave

Tuition reimbursement

Friends and family discounts

Descripción de la vacante

Delaware North is seeking an Email Marketing Specialist to lead the planning, execution, and optimization of email campaigns for multiple properties from our Buffalo, NY headquarters.

The role requires 3+ years of email/CRM experience, hands-on Salesforce Marketing Cloud expertise, and strong HTML/AMPScript skills. You will collaborate with marketing, creative, and business teams to define goals, manage calendars, and analyze results to drive improvements.

Formación

• Bachelor's degree in marketing, communications, or related field preferred.
• Minimum of 3 years of experience in email or CRM marketing.
• Hands-on experience with Salesforce Marketing Cloud or comparable ESPs.
• Working knowledge of HTML and email rendering best practices.
• AMPScript skills are a plus.
• Strong analytical, problem-solving, presentation, and communication skills.
• Experience managing multiple projects simultaneously.
• Advanced presentation and communication skills.

Responsabilidades

• Own the execution and optimization of email marketing campaigns for assigned stakeholder groups.
• Partner with marketing, creative, and business stakeholders to define goals and messaging.
• Manage email calendars and act as project manager for assigned email initiatives.
• Develop and maintain audience segments and targeting strategies.
• Design, execute, and analyze A/B and multivariate tests.
• Produce performance reports and translate results into optimization recommendations.
• Document learnings, testing outcomes, and best practices, and contribute to SOP development, maintenance, and compliance.

Conocimientos

Email marketing

CRM marketing

Analytics

Project management

HTML

AMPScript

Educación

Bachelor's degree in marketing or communications

Herramientas

Salesforce Marketing Cloud

Descripción del empleo

The opportunity

Delaware North is hiring a full-time Email Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As an Email Marketing Specialist, you will be responsible for managing paid and unpaid marketing efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties.

Pay

Minimum – Anticipated Maximum Base Salary: $62,354 - $69,700 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Profit sharing plan based on company performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Own the execution and optimization of email marketing campaigns for assigned stakeholder groups
• Partner with marketing, creative, and business stakeholders to define goals and messaging
• Manage email calendars and act as project manager for assigned email initiatives
• Develop and maintain audience segments and targeting strategies
• Design, execute, and analyze A/B and multivariate tests
• Produce performance reports and translate results into optimization recommendations
• Document learnings, testing outcomes, and best practices, and contribute to SOP development, maintenance, and compliance

More about you

• Bachelor's degree in marketing, communications, or related field preferred
• Minimum of 3 years of experience in email or CRM marketing
• Hands-on experience with Salesforce Marketing Cloud or comparable ESPs
• Working knowledge of HTML and email rendering best practices
• AMPScript skills are a plus
• Strong analytical, problem-solving, presentation, and communication skills
• Experience managing multiple projects simultaneously
• Advanced presentation and communication skills

Shift details

M-F

Who we are

Our business is all about people, and that includes you. At Delaware North, you're not just part of a team — you're part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can't love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you're interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we're invested in helping you achieve your career goals.

Together, we're shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

$ 62354 per year