Content Marketing Specialist

Delaware North; Buffalo (NY); Vor Ort; USD 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision insurance

401(k) with up to 4% company match

Profit sharing plan

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certific…re

Generous friends-and-family discounts

Zusammenfassung

Delaware North is seeking a Content Marketing Specialist to drive organic growth, website performance, and guest engagement across our Parks and Resorts brands from our Buffalo HQ. You will create, optimize, and maintain digital content with a guest-focused approach.

You will work with designers, marketers, and stakeholders to ensure consistency in voice, tone, and brand standards, while leveraging CMS, SEO, and analytics tools to enhance content performance.

Qualifikationen

• Bachelor’s degree required in marketing, communications, journalism, English, hospitality, or related field.
• Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO.
• Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization.
• Experience working with content management systems and digital content publishing.
• Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO or AEO tools.
• Experience using AI-assisted content creation and productivity tools to improve efficiency while maintaining editorial quality.
• Basic understanding of web accessibility, UX writing principles, and HTML preferred.
• Hospitality, travel, tourism, or destination marketing experience preferred.

Aufgaben

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, and guides.
• Adapt messaging across brands while maintaining voice and brand standards.
• Collaborate with designers and marketers to create integrated storytelling across channels.
• Edit, proofread, and maintain content for accuracy, accessibility, and editorial standards.
• Manage editorial calendars, content governance, and website updates across properties.
• Optimize content for search performance using SEO and AEO best practices, including keyword strategy and metadata.
• Analyze content performance and audits to identify opportunities for engagement and traffic.
• Partner with marketing, analytics, and content teams to implement data-driven enhancements.

Kenntnisse

Content marketing

Copywriting

SEO

Content strategy

Editorial standards

Ausbildung

Bachelor’s degree in marketing, communications, journalism, English, hospitality, or related field

Tools

CMS

Google Analytics

Google Search Console

AI content tools

HTML

Jobbeschreibung

The opportunity

Delaware North is hiring a full-time Content Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As a Content Marketing Specialist, you will be responsible for supporting organic growth, website performance, and guest engagement across the Delaware North Parks and Resorts portfolio by creating, optimizing, and maintaining digital content.

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Profit sharing plan based on company performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences
• Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards
• Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels
• Edit, proofread, and maintain content to ensure accuracy, consistency, accessibility, and compliance with editorial standards
• Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms
• Optimize content for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment
• Analyze content performance and conduct audits to identify opportunities for improved engagement, search visibility, traffic, and conversion
• Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio

More About You

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field
• Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO
• Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization
• Experience working with content management systems and digital content publishing
• Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO or AEO tools
• Experience using AI-assisted content creation and productivity tools to improve efficiency while maintaining editorial quality
• Basic understanding of web accessibility, UX writing principles, and HTML preferred
• Hospitality, travel, tourism, or destination marketing experience preferred

Who We Are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success. Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals. Together, we’re shaping the future of hospitality — come grow with us! Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.