Copywriter, Advertising and Digital

Delaware North; Buffalo (NY); On-site; USD 62,000 - 67,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus based on role

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certficate

Generous friends-and-family discounts

Job summary

Delaware North, headquartered in Buffalo, NY, is seeking a full-time Copywriter, Advertising and Digital to support our in-house Brand, Creative & Content Studio. You will craft compelling copy for digital and traditional channels, driving audience engagement and revenue.

You will transform briefs into campaigns, edit content for consistency with our brand voice, and collaborate with designers to deliver integrated concepts across multiple media while advancing your copywriting expertise within

Qualifications

• Bachelor’s degree in creative writing, English, communications, or marketing is preferred.
• Minimum of 3 years of writing experience in a professional setting; must provide a writing sample or portfolio.
• Digital-first skillset and deep knowledge of the casino industry is preferred.

Responsibilities

• Write engaging copy for digital and traditional channels that drives customer acquisition, engagement, visitation, revenue, and other key performance goals
• Transform marketing briefs into campaign concepts, emails, direct mail, websites, scripts, billboards, headers, and adapted campaign messaging
• Edit, revise, and proofread all content to ensure accuracy, impact, consistency, and alignment with brand voice
• Apply current advertising, social media, storytelling, and digital communication trends to recommend responsible strategies for attracting and retaining customers
• Collaborate with graphic designers and Creative Directors to develop integrated concepts that combine compelling copy with high impact visuals
• Build strong relationships across enterprise marketing by understanding client needs, brand requirements, project timelines, and efficiency expectations
• Pursue continuous learning, contribute copywriting thought leadership, and strengthen business knowledge while completing assigned projects and goals

Skills

Copywriting

Casino industry knowledge

Education

Bachelor’s degree in creative writing, English, communications, or marketing

Job description

The opportunity

Delaware North is hiring a full-time Copywriter, Advertising and Digital to join our team at our global headquarters in Buffalo, New York. As a Copywriter, you will be responsible for supporting Delaware North's in-house creative agency, the Brand, Creative & Content Studio.

Pay

Minimum – Anticipated Maximum Base Salary: $62,354 - $66,800 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Write engaging copy for digital and traditional channels that drives customer acquisition, engagement, visitation, revenue, and other key performance goals
• Transform marketing briefs into campaign concepts, emails, direct mail, websites, scripts, billboards, headers, and adapted campaign messaging
• Edit, revise, and proofread all content to ensure accuracy, impact, consistency, and alignment with brand voice
• Apply current advertising, social media, storytelling, and digital communication trends to recommend responsible strategies for attracting and retaining customers
• Collaborate with graphic designers and Creative Directors to develop integrated concepts that combine compelling copy with high impact visuals
• Build strong relationships across enterprise marketing by understanding client needs, brand requirements, project timelines, and efficiency expectations
• Pursue continuous learning, contribute copywriting thought leadership, and strengthen business knowledge while completing assigned projects and goals

More about you

• Bachelor’s degree in creative writing, English, communications, or marketing is preferred
• Minimum of 3 years of writing experience in a professional setting required; must provide a writing sample or portfolio
• Digital-first skillset and deep knowledge of the casino industry is preferred
• Firsthand understanding of the casino industry, including culture, psychology and player types

Shift details

M-F

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

$ 62354 per year