Casino Advertising Copywriter, Digital Campaigns

Delaware North; Buffalo (NY); On-site; USD 62,000 - 67,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus based on role

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certficate

Generous friends-and-family discounts

Job summary

Delaware North, headquartered in Buffalo, NY, is seeking a full-time Copywriter, Advertising and Digital to support our in-house Brand, Creative & Content Studio. You will craft compelling copy for digital and traditional channels, driving audience engagement and revenue.

You will transform briefs into campaigns, edit content for consistency with our brand voice, and collaborate with designers to deliver integrated concepts across multiple media while advancing your copywriting expertise within

Qualifications

• Bachelor’s degree in creative writing, English, communications, or marketing is preferred.
• Minimum of 3 years of writing experience in a professional setting; must provide a writing sample or portfolio.
• Digital-first skillset and deep knowledge of the casino industry is preferred.

Responsibilities

• Write engaging copy for digital and traditional channels that drives customer acquisition, engagement, visitation, revenue, and other key performance goals
• Transform marketing briefs into campaign concepts, emails, direct mail, websites, scripts, billboards, headers, and adapted campaign messaging
• Edit, revise, and proofread all content to ensure accuracy, impact, consistency, and alignment with brand voice
• Apply current advertising, social media, storytelling, and digital communication trends to recommend responsible strategies for attracting and retaining customers
• Collaborate with graphic designers and Creative Directors to develop integrated concepts that combine compelling copy with high impact visuals
• Build strong relationships across enterprise marketing by understanding client needs, brand requirements, project timelines, and efficiency expectations
• Pursue continuous learning, contribute copywriting thought leadership, and strengthen business knowledge while completing assigned projects and goals

Skills

Copywriting

Casino industry knowledge

Education

Bachelor’s degree in creative writing, English, communications, or marketing

Job description

Delaware North, headquartered in Buffalo, NY, is seeking a full-time Copywriter, Advertising and Digital to support our in-house Brand, Creative & Content Studio. You will craft compelling copy for digital and traditional channels, driving audience engagement and revenue.

You will transform briefs into campaigns, edit content for consistency with our brand voice, and collaborate with designers to deliver integrated concepts across multiple media while advancing your copywriting expertise within