Email Marketing Specialist

Delaware North; Buffalo (NY); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Profit sharing plan

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certif ica

Generous discounts at hotels and resor

Job summary

Delaware North in Buffalo, NY is seeking an Email Marketing Specialist to lead email campaigns across multiple properties. The role focuses on owned and paid channels, with collaboration across marketing, creative, and business teams to define goals and messaging.

You will manage calendars, optimize campaigns, develop audience segments, and run A/B tests, translating results into actionable optimization recommendations. A base salary is listed with a performance bonus plan.

Qualifications

• Bachelor's degree in marketing, communications, or related field is preferred.
• At least 3 years of experience in email or CRM marketing.
• Hands-on experience with Salesforce Marketing Cloud.
• Working knowledge of HTML and email rendering best practices.
• AMPScript skills are a plus.
• Strong analytical, problem-solving, presentation, and communication skills.

Responsibilities

• Own the execution and optimization of email marketing campaigns for assigned stakeholder groups
• Partner with marketing, creative, and business stakeholders to define goals and messaging
• Manage email calendars and act as project manager for assigned email initiatives
• Develop and maintain audience segments and targeting strategies
• Design, execute, and analyze A/B and multivariate tests
• Produce performance reports and translate results into optimization recommendations
• Document learnings, testing outcomes, and best practices, and contribute to SOP development, maintenance, and compliance

Skills

CRM marketing

HTML knowledge

AMPScript

Salesforce Marketing Cloud

Analytical skills

Education

Bachelor's degree in marketing, communications, or related field

Tools

Salesforce Marketing Cloud

Job description

The opportunity

Delaware North is hiring a full-time Email Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As an Email Marketing Specialist, you will be responsible for managing paid and unpaid marketing efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties.

Pay

Minimum – Anticipated Maximum Base Salary: $62,354 - $69,700 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What We Offer

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Profit sharing plan based on company performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Own the execution and optimization of email marketing campaigns for assigned stakeholder groups
• Partner with marketing, creative, and business stakeholders to define goals and messaging
• Manage email calendars and act as project manager for assigned email initiatives
• Develop and maintain audience segments and targeting strategies
• Design, execute, and analyze A/B and multivariate tests
• Produce performance reports and translate results into optimization recommendations
• Document learnings, testing outcomes, and best practices, and contribute to SOP development, maintenance, and compliance

More About You

• Bachelor's degree in marketing, communications, or related field preferred
• Minimum of 3 years of experience in email or CRM marketing
• Hands-on experience with Salesforce Marketing Cloud or comparable ESPs
• Working knowledge of HTML and email rendering best practices
• AMPScript skills are a plus
• Strong analytical, problem-solving, presentation, and communication skills
• Experience managing multiple projects simultaneously
• Advanced presentation and communication skills

Shift details

M-F

Who We Are

Our business is all about people, and that includes you. At Delaware North, you're not just part of a team — you're part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you're interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we're invested in helping you achieve your career goals.

Together, we're shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

$ 62354 per year