Copywriter, Advertising & Digital — Casino Campaigns Pro

Delaware North; Buffalo (NY); On-site; USD 62,000 - 67,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus based onLevel

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional cert. Re-"

Friends-and-family discounts at hotels

Job summary

Delaware North is seeking a full-time Copywriter, Advertising and Digital to join our Brand, Creative & Content Studio at our Buffalo, NY headquarters. You will craft engaging digital and traditional copy, shape campaign concepts, and ensure brand voice consistency across channels.

The role emphasizes a digital-first approach with a strong portfolio and 3+ years writing experience in professional settings. Casino industry knowledge is a plus, and collaboration with designers is essential.

Qualifications

• Bachelor's degree preferred.
• Minimum of 3 years of writing experience; provide writing sample or portfolio.
• Digital-first skillset and knowledge of the casino industry preferred.
• Firsthand understanding of casino culture, psychology, and player types.

Responsibilities

• Write engaging copy for digital and traditional channels to drive acquisition, engagement, visitation, revenue, and other KPIs.
• Transform briefs into campaign concepts, emails, direct mail, websites, scripts, billboards, and campaign messaging.
• Edit, revise, and proofread content for accuracy, impact, and brand alignment.
• Apply advertising, social media, storytelling, and digital trends to attract and retain customers responsibly.
• Collaborate with designers and Creative Directors to develop integrated concepts with strong visuals and copy.
• Build relationships across enterprise marketing by understanding client needs, brand requirements, timelines, and expectations.
• Pursue continuous learning, contribute copywriting thought leadership, and grow business knowledge.

Skills

Copywriting

Editing

Digital marketing

Content strategy

Brand voice

Education

Bachelor's degree in writing, English, communications, or marketing

Job description

Delaware North is seeking a full-time Copywriter, Advertising and Digital to join our Brand, Creative & Content Studio at our Buffalo, NY headquarters. You will craft engaging digital and traditional copy, shape campaign concepts, and ensure brand voice consistency across channels.

The role emphasizes a digital-first approach with a strong portfolio and 3+ years writing experience in professional settings. Casino industry knowledge is a plus, and collaboration with designers is essential.