Lifecycle Marketing Manager

Workman Labs; Northern (KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Runway is seeking a lifecycle marketing manager to own onboarding, activation, upgrade and win-back messaging across email and in‑product surfaces.

This remote role (US) offers $180,000–$240,000 per year. You’ll lead day‑to‑day lifecycle programs, build campaigns, segment audiences, run A/B tests, and collaborate with product marketing and data teams to drive growth.

Qualifications

• 3–6 years of experience in lifecycle marketing, CRM, email marketing or related roles.
• Experience building and executing email or lifecycle campaigns in fast-moving environments.
• Strong understanding of onboarding, activation, retention, re-engagement and monetization.
• Hands-on experience with email, CRM, lifecycle or marketing automation tools.
• Comfort with segmentation, behavioral triggers and performance reporting.
• Ability to analyze campaign data and translate into clear recommendations.
• Strong project management skills with multiple campaigns and stakeholders.

Responsibilities

• Own the day-to-day execution and optimization of lifecycle programs, focusing initially on email.
• Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, education, retention, re-engagement and monetization.
• Partner with product marketing and product teams to translate launches and updates into lifecycle campaigns.
• Develop audience segments based on channels, behavior, lifecycle stage, plan type and persona.
• Analyze campaign performance and share actionable recommendations.
• Run A/B tests across messaging, subject lines, creative, segmentation, timing and calls to action.
• Collaborate with creative and content teams to brief assets for lifecycle campaigns.
• Work with growth and data teams to improve reporting around email performance and impact.
• Support lifecycle communications around product launches, features, events and campaigns.

Skills

Lifecycle marketing

CRM

Email marketing

Growth marketing

Campaign management

Data analysis

Segmentation

A/B testing

Tools

Marketing automation

Email platforms

Job description

Runway is hiring a lifecycle marketing manager to own onboarding, activation, upgrade and win-back messaging across email and in-product surfaces.

$180,000 - $240,000 / yr

Location

Remote (US)

Remote

Seniority

-

Compared with 15 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Own the day-to-day execution and optimization of Runway's lifecycle marketing programs, with an initial focus on email Common
• Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization Common
• Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns Common
• Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement Common
• Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next
• Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action
• Partner with creative and content teams to brief assets needed for lifecycle campaigns Common
• Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact
• Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments Common

What you'll need

Experience

• 3-6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role Common
• Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment Common
• Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation Unique
• Hands-on experience with email, CRM, lifecycle, or marketing automation tools
• Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting Unique
• Ability to analyze campaign performance and translate data into clear recommendations Unique
• Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once