Coordinator II - Communication Technologies Coordinator

Sam Houston State University; Huntsville (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Sam Houston State University seeks a Coordinator II - Communication Technologies Coordinator to assist the Enrollment Marketing & Communications team. You will plan and deploy CRM-driven email and text campaigns, monitor performance, and optimize communications to prospective and current students.

The role requires a Bachelor’s degree and two years in a related field; higher-education experience and familiarity with CRM platforms (Salesforce Marketing Cloud, Emma) are desirable.

Qualifications

• Bachelor’s degree in related field; two years of related experience.
• Higher Education experience and technical work desirable.
• A combination of education, experience, and training could be considered.

Responsibilities

• Assist in planning, building, and deploying email, text, and other campaigns within the CRM and integrated marketing platform.
• Monitor campaign performance, troubleshoot issues, and optimize results.
• Support creation of personalized messaging for prospective and current students.
• Provide training and support to Enrollment staff on CRM tools and best practices.
• Coordinate and implement engagement pieces for print and web communications.
• Supervise and evaluate distribution of operational information to students regarding enrollment status.

Skills

CRM campaign management

Communication skills

Team collaboration

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Emma

Gecko

EAB Navigate

Job description

Requisition: 202600221S

Title: Coordinator II - Communication Technologies Coordinator

FLSA status: Exempt

Hiring Salary: This position is a pay grade 9. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdf

Occupational Category: Professional

Department: Enrollment Marketing & Communications

Division: Division of Enrollment

Open Date: 07/24/2026

Open Until Filled: Yes

Educational and Experience Requirement: Bachelor’s Degree in related field. Two years of experience in a related field. Experience in Higher Education and technical work is desirable. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position: Performs moderately complex administrative, managerial, and technical work and guidance in operations within the Enrollment Marketing & Communications department. Assists the Associate Director of Communication Technologies with various initiatives and objectives related to Customer Relationship Management (CRM) and communications projects and tasks.

Primary Responsibilities: Assists in planning, building, and deploying email, text, and other campaigns within the University’s Customer Relationship Management (CRM) and its integrated marketing platform, as well as other communication platforms and tools used by the university. Monitors campaign performance, troubleshoots issues, and implements adjustments as needed to optimize results. Supports the creation of personalized and targeted messaging for prospective and current students. Assists with providing training and support to Enrollment staff on CRM and communication tools, features, and best practices. Uses advanced knowledge of CRM capabilities to suggest improvements to campaigns and automations. Executes and follows through on complex and technical responsibilities. Responds to information requests. Collects, reconciles, and maintains complex data. Monitors project timelines and identifies issues. Prepares letters, correspondence, and reports on the effectiveness of program activities. Coordinates and implements various engagement and outreach pieces for both print and web. Assists in the development of outreach plans and strategies for the departments within the Division of SEI. Supervises, tracks, and evaluates the distribution of detailed operational information to students regarding their enrollment status. Creates and interprets policies and procedures. Oversees the work of assigned program staff as needed. Performs other related duties as assigned.

Other Specifications: Ability to effectively coordinate and collaborate with staff, faculty, and administrators. Strong communication and technical skills. Experience using Microsoft Word, Excel, PowerPoint, and Outlook, and experience with CRMs or communication platforms is desirable (e.g., Salesforce Marketing Cloud, Emma, Gecko, EAB Navigate, etc.). Ability to exercise excellent reasoning, troubleshooting, and independent judgment. Ability to organize work effectively and prioritize objectives.

Full Time Part Time: Full Time

Quicklink: https://shsu.peopleadmin.com/postings/47969

EEO Statement: Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with Title VII as interpreted by the U.S. Supreme Court. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions at SHSU require background checks in accordance with Education Code §51.215. https://